When it comes to luxury timepieces, there’s something about Swiss watches that sets them apart from the rest.
They aren’t just accessories; they’re a statement, a legacy on your wrist.
Let’s dive into what makes a Swiss watch not just a tool for timekeeping, but a symbol of unparalleled excellence.
Exceptional Inside Out
The heart of a Swiss watch beats with the promise of exceptional quality. It's not just about the materials, although most of them are top-notch—from the sapphire crystal that resists scratches better than a weekend warrior to the finest steel that holds its luster like a star on a clear night. What truly sets Swiss watches apart is the meticulous craftsmanship.
Every cog, wheel, and spring in a Swiss watch is assembled by hand. Imagine that – in an age where machines spit out everything from cars to canned soup, there are artisans in Switzerland who still put things together one delicate piece at a time. It’s this human touch that adds soul to the precision.
At Davosa, we elevate these benchmarks further. Every caliber we craft undergoes meticulous fine-tuning to ensure performance that surpasses the already esteemed Swiss standards in this category.
Trust Built Over Time
Swiss craftsmanship is more than a label; it’s a seal of trust. For centuries, the Swiss have honed their craft, passing down techniques and secrets like cherished heirlooms. They’ve faced the test of time and emerged, not just unscathed, but with a reputation that's as shiny as their polished cases. Trusting in Swiss craftsmanship means investing in a watch that’s been crafted with a dedication that borders on the obsessive. It’s a tradition that's been ticking for generations, and with every tick, it earns more trust.
At Davosa, we are committed to the Swiss Made distinction for all of our timepieces, ensuring every component, down to the bracelets, is crafted in Switzerland. The sole exception lies in our leather straps, which are fashioned from exquisite Italian leather, maintaining our promise of premium quality.
Enduring Value Beyond Time
And what about value? Well, a Swiss luxury timepiece isn’t just for the now; it’s forever. It’s the kind of item that you don't just casually hand down—it comes with stories, memories, and a history of its own. The value of a Swiss watch doesn’t diminish; it matures. Like a fine wine or a classic car, it’s an investment that appreciates over time, both in monetary terms and in its ability to capture hearts.
To Sum It Up
So when you strap a Swiss watch on your wrist, you’re not just keeping up with the times; you're wearing a piece of history and investing in future heirlooms. It’s not just a watch; it’s a piece of art that keeps pace with your heartbeat, crafted in a land where time is a craft, not just a commodity.
Embrace the Swiss watch, where every second is a celebration of heritage and a pinnacle of human achievement in the art of watchmaking. It’s time to make a statement that lasts. It's time for Swiss excellence.
Choosing a Davosa timepiece extends this celebration, as you not only carry forward a tradition of excellence but also enjoy the added confidence of a 2-year warranty. Our commitment to your satisfaction is reflected in our 30-day free return policy, alongside the convenience of complimentary delivery. With Davosa, you don’t just wear a watch; you experience the assurance of Swiss precision with benefits designed around your peace of mind.
However, our watches are not for everyone. There is a specific group of clients who may not find our watches suitable for their preferences. In this article, we will introduce you to some of these clients and explore the reasons behind their potential to be unfit in our timepieces. Before you proceed with purchasing one of our watches, let's ensure that you don't belong to any of these client categories.
The first type of client whom our watches won’t fit is what's commonly known as "the watch snob". This individual places utmost importance on a watch's price tag. If a watch doesn't come with a five-digit (or six-digit!) price tag, they cannot derive enjoyment from boasting about its cost to others. If you're seeking a timepiece to flaunt for its price, we regret to inform you that Davosa Swiss may not be the right choice. Davosa Swiss Watches is dedicated to providing outstanding value for your money, offering exceptional quality and premium finish at a highly accessible price point. While we could inflate our prices for ostentation, we believe in delivering watches that truly satisfy our customers. Many of our clients are repeat customers who have purchased two, three, four, or even more Davosa Swiss watches and now own a wide watch collection at a fraction of the cost they would spend on a "Snob’s Watch”.
The second type of client who may not find our watches appealing is the individual seeking an extremely budget-friendly option, such as those who prefer plastic quartz watches. If you fall into this category and have a budget that's limited to under $200, that's understandable, as there are numerous options available to suit your price range. However, it's important to note that Davosa Swiss doesn't offer this particular standard. We specialize in crafting premium Swiss watches made from high-quality materials like 316L stainless steel, BEYOND STEEL® (Davosa’s original material development), carbon, or titanium. Our timepieces feature top-tier Italian leather straps, Swiss movements, and proudly bear the "SWISS MADE" label. This commitment to quality standards means we cannot offer watches for low-budget price tags, so if that’s the case, it makes Davosa watches less suitable for your needs.
The third type of client is the enthusiast of smartwatches. If you're in search of a timepiece that seamlessly integrates with your iPhone or Android or any “smart” device, one that can track your heart rate, monitor your sleep patterns, notify you with every text message or incoming mail, or measure your blood pressure, a “watch” that allows you to enjoy music, or make phone calls, we regret to inform you that our current watches do not possess these capabilities. Our mission is to provide you with a good feeling and calm when you take a look at your wrist and find another beautiful detail of well-built handmade craftsmanship.
Trend seekers are the fourth type of clients who may not find our watches relevant to their needs. These are individuals who are influenced by TikTok clips or Instagram reels showcasing pop culture, flashy watches that they've seen on late-night shows, or worn by so-called celebrities/influencers. They may be drawn to watches with designs that are trendy and modern today but may not stand the test of time. In contrast, our watches feature classic yet captivating designs with a contemporary twist. While they do incorporate some trendy elements and colors, they remain timeless and enduring, destined to be with you for a lifetime.
The last type of clients who might not fully appreciate our watches are those who purchase a watch with the intention of giving it as a gift later on. They may think to themselves, "I'll wear this watch for a while, and then down the road, I'll gift it to someone". However, we can confidently state that this scenario is unlikely to unfold.
Why, you ask?
The answer is quite straightforward. Once you experience the feel of our watch on your wrist, you'll find it incredibly difficult to part with. You'll likely decide right then and there to keep it for yourself and begin searching for another gift option :)
So, where do you stand?
Do you belong to the group that might not enjoy our watches, or are you one of the many who highly appreciate outstanding value for money, Swiss precision and craftsmanship, timeless and classic designs, and a timepiece that will remain by your side for years to come?
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Let's be real: if zombies decide to crash the party, they're not sending out invites. Chances are, you'll be taken by surprise, with no heads-up to gear up. But hey, apocalypse or not, who says you can't look sharp? Whether you're suiting up for a board meeting or gearing up for a deep dive, the Davosa Ternos Ceramic Black is your go-to. Not only does it boast an iconic design with a sleek black bezel and ceramic finish that complements any attire, but it also keeps you in the know about when exactly the world went sideways. With its dependable automatic mechanism and unmatched value, this watch ensures you're always timely, even when time's up.
Next up on our roster is a standout timepiece - the Davosa Ternos Pro MegaLume. This isn't just any watch; it's a beacon in the night with its luminescent dial. Sporting a rugged yet athletic aesthetic, it's paired with a rubber strap ensuring prolonged comfort. But its crowning feature? That glow-in-the-dark face. So, whether you're tucked away in a shadowy hideout or simply enjoying the night, this watch ensures you're never left in the dark about the time.
Stepping up next is a timepiece that might seem reminiscent of the Ternos Pro MegaLume at first glance. However, it carves its own identity - meet the Davosa Argonautic BG Carbon, distinguished by its striking black-orange dial. Crafted with a carbon body, it promises robust durability while being feather-light. So, whether you're on a leisurely stroll or sprinting from the undead, it's like it's not even there. And those vibrant orange indices? They ensure clarity even under challenging light conditions, making it a breeze to tell time, even in the murkiest of settings.
Hold up, did someone mention orange? Let's ride that wave. Introducing another gem from the Argonautic collection: the Argonautic Coral Limited Edition, boasting a vibrant orange dial. This isn't just a dive watch; it's a statement in tangerine. Why does the hue matter? Well, let's be real: zombies probably can't distinguish colors, or might be completely blind (fingers crossed!). So while they might not be swayed by shades, if you ever need to discreetly signal a fellow survivor, that bold watch face might just be your beacon!
Rounding off our list is the Ternos Sixties Golden SeaHorse US Edition. Why spotlight this timepiece? For starters, it's a nostalgic nod to the enchanting sixties and the distinctive watches we crafted back then. But it's not just about its vintage charm, reliable automatic mechanism, or its sophistication (which, let's face it, zombies couldn't care less about).
The real standout feature? Flip it over, and you'll find an engraving of the United States flag. Why does this matter? It's a constant reminder of our indomitable spirit, reinforcing the belief that not even zombies can dampen American pride!
Summary
In a world where the undead could lurk around any corner, your wristwatch becomes more than just a time-telling accessory. From the luminescent glow of the Ternos Pro MegaLume to the patriotic engraving on the Ternos Sixties Golden SeaHorse US Edition, these timepieces from Davosa are designed not only to elevate your style but also to offer practical advantages in a post-apocalyptic landscape. Whether you're signaling for help with a vibrant orange dial or taking pride in the resilience of our nation, these watches prove that even in the face of a zombie apocalypse, time is, indeed, on your side.
The "Swiss Made" label on watches represents more than just a mark of origin; it embodies centuries of unparalleled craftsmanship, innovation, and precision in horology. Tracing its roots to the 16th century, the Swiss watchmaking industry has set global standards, with the label ensuring adherence to stringent criteria. From the assembly of the watch movement to the final inspection, every step is meticulously carried out in Switzerland. Beyond its technical significance, the "Swiss Made" label stands as a symbol of luxury and status in the global market. As challenges arise, the industry's commitment to preserving this legacy remains steadfast, showcasing the enduring value of Swiss watchmaking.
Introduction
The term "Swiss Made" has long been synonymous with precision, craftsmanship, and luxury in the world of horology. But what does this label truly signify? In this article, we delve deep into the significance, history, and stringent criteria that define the "Swiss Made" label on watches.
Historical Roots of Swiss Watchmaking
The Swiss watchmaking industry traces its roots back to the 16th century. The Protestant Reformation led to a ban on wearing jewelry, prompting goldsmiths and jewelers to pivot to watchmaking. This shift laid the foundation for Switzerland's dominance in the global watch market. Over the centuries, this initial pivot has evolved into a deep-seated tradition of precision and craftsmanship. Today, the Swiss watch industry stands as a testament to this rich history, with modern Swiss watches being a blend of age-old techniques and cutting-edge technology. The legacy of those early goldsmiths and jewelers is evident in every timepiece that carries the "Swiss Made" label, symbolizing a continuous journey of innovation and excellence from the 16th century to the present day.
Criteria for the Swiss Made Label
To carry the label "Swiss Made," a watch must meet specific criteria set by Swiss law. These criteria ensure that the watch is genuinely of Swiss origin and upholds the high standards associated with Swiss watchmaking. Here are the primary requirements for a watch to be labeled "Swiss Made":
Movement Origin: The watch movement must be Swiss. This means that the movement has been assembled, started, adjusted, and controlled by the manufacturer in Switzerland.
Movement Components: At least 60% of the movement's value must be of Swiss origin. This ensures that the core components contributing to the watch's value are genuinely Swiss.
Technical Development: The watch and its movement must be developed in Switzerland. This criterion ensures that the innovation and technical prowess associated with Swiss watchmaking are preserved.
Final Inspection: The final inspection of the watch must take place in Switzerland. This is to ensure that the finished product meets the rigorous quality standards of Swiss watchmaking.
Assembly: The watch must be assembled in Switzerland. This ensures that the craftsmanship associated with Swiss watchmaking is applied to the final product.
It's worth noting that the "Swiss Made" label is protected by law and is a guarantee of origin, quality, and expertise. Any misuse of this label can lead to legal consequences.
Why the Swiss Made Label Matters
The "Swiss Made" label is not just a tag; it's a testament to quality. Here's why:
Precision: Swiss watches are renowned for their accuracy. The meticulous craftsmanship ensures that these timepieces are reliable.
Craftsmanship: Swiss watchmakers are trained for several years, mastering the art of watchmaking. Their expertise is evident in every watch that bears the Swiss Made label.
Innovation: Switzerland has been at the forefront of horological innovations. From pioneering the automatic movement to introducing water-resistant cases, Swiss watchmakers have consistently pushed the boundaries.
The Global Impact of Swiss Made Watches
Swiss watches are not just timekeeping instruments; they are status symbols. Owning a Swiss watch is often seen as a mark of distinction. The global luxury watch market is dominated by Swiss brands, and the "Swiss Made" label plays a pivotal role in this dominance.
Challenges and the Future of Swiss Made Watches
While the "Swiss Made" label is a mark of excellence, the Swiss watch industry faces challenges. The rise of smartwatches and the global economic downturn have impacted sales. However, the industry is adapting by integrating technology and focusing on sustainable practices.
Davosa - Swiss Made Watches
As of September 2023, Davosa watches proudly bear the SWISS MADE label, with 100% of our components crafted in Switzerland. The sole exception is our watch straps, which hail from Italy.
Davosa is a recognized member of the Federation of the Swiss Watch Industry -
http://www.fhs.swiss/eng/watch_brands.html?letter=D
The "Swiss Made" label on watches is a testament to centuries of craftsmanship, innovation, and precision. It's not just a label; it's a legacy. As the world of horology evolves, the significance of the "Swiss Made" label remains unwavering, symbolizing excellence in watchmaking.
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If you're someone who loves both functionality and style, a tool watch might be the ideal accessory for you. Combining the best of both worlds, tool watches offer practicality and aesthetics, making them a favorite among watch enthusiasts. In this guide, we'll dive into everything you need to know about tool watches, from their history and features to how to choose the perfect one for your wrist.
Tool watches are timepieces that are designed to serve a specific purpose beyond just telling time. They are built to withstand various challenging environments and tasks while maintaining accurate timekeeping. Whether you're a diver, a pilot, or an outdoor adventurer, there's a tool watch tailored to your needs.
The concept of tool watches dates back to the early 20th century when specialized watches were developed for military personnel and professionals. Dive watches, for example, were created to accompany divers during their underwater explorations, ensuring they could keep track of their time underwater safely.
When choosing a tool watch, certain features are crucial. These include water resistance, shock resistance, legibility, and durability. Tool watches often come with bold and clear dials, luminous hands and markers for low-light visibility, and sturdy cases to protect the movement.
Dive watches are designed for underwater use, featuring high water resistance, rotating bezels for tracking dive times, and luminescent markers for visibility in the depths.
Pilot watches prioritize legibility, often featuring large, easy-to-read dials, and additional functions like chronographs or multiple time zones for aviators.
Field watches are rugged and functional, originally designed for military personnel. They're characterized by their durability, clear numerals, and often canvas or leather straps.
Chronograph tool watches have stopwatch functionality, making them ideal for activities that require precise timing, like racing or aviation.
Tool watches are typically crafted from durable materials such as stainless steel, titanium, or even ceramic. These materials ensure longevity and resistance to the wear and tear of various activities.
The size of a tool watch should match your wrist size for comfort and aesthetics. It should sit comfortably on your wrist and not feel too heavy or restrictive.
Water resistance is a crucial feature, especially for dive watches. Look for watches with appropriate water resistance ratings to suit your water-related activities.
Tool watches use various movement types, including automatic, manual, and quartz. Choose the one that aligns with your preference for maintenance and accuracy.
Tool watches offer a range of dial designs, from simple and minimalistic to more complex layouts with multiple functions. Choose one that resonates with your style.
Rotating bezels on tool watches serve different purposes, such as tracking elapsed time or calculating fuel consumption. Consider the specific functionality that matches your needs.
Choose between metal bracelets and various strap options like rubber, leather, or fabric. The choice depends on your comfort and style preferences.
While tool watches are built for functionality, many brands offer stylish designs that can be worn in both casual and formal settings.
Proper maintenance is essential to ensure the longevity of your tool watch. Regular servicing and avoiding extreme conditions will keep your watch in top condition.
Tool watches come in a wide price range. Set a budget and explore options within that range to find a watch that meets your needs and preferences.
Are all tool watches water-resistant? Not all tool watches are water-resistant, so it's important to check the specifications before assuming water resistance.
Can I wear a tool watch for formal occasions? Many tool watches are designed with a blend of functionality and style, making them suitable for both casual and formal settings.
Do quartz movement tool watches require less maintenance? Yes, quartz movement watches are generally low-maintenance compared to automatic or manual movement watches.
Can I replace the strap of my tool watch? Yes, most tool watches offer interchangeable straps, allowing you to customize your watch's look and feel.
What's the average lifespan of a well-maintained tool watch? With proper care and regular servicing, a high-quality tool watch can last for decades.
A tool watch is more than just a timekeeping device; it's a companion built to withstand your adventures and activities. By considering the features that matter most to you and finding a design that resonates with your style, you can confidently choose the perfect tool watch to accompany you on your journey.
Stepping into high school is a significant milestone, symbolizing greater maturity and responsibilities. In this crucial phase, the perfect back-to-school gift can make all the difference. A Swiss watch, with its rich history of craftsmanship and timeless style, serves not just as a functional accessory but a cherished companion through the high school journey. Marrying durability, investment value, and the essence of time, a Swiss watch embodies the ideal values for a student's academic and personal growth. Dive in to discover why it stands as the quintessential back-to-school present.
Swiss Watch - A Perfect Gift For High School!
The commencement of high school marks not just a new academic journey but also symbolizes a step into maturity and greater responsibilities. Just as this rite of passage carries immense significance, so does the gift chosen to commemorate it. Enter the realm of Swiss watches – a timeless blend of craftsmanship, dependability, and panache. Especially when you're thinking of the perfect back-to-school gift, a Swiss watch stands out.
Intricate Craftsmanship Echoing Dedication
The world of Swiss watchmaking is rich in history and precision. Every single watch comes to life after meticulous crafting, hand assembly, and rigorous quality checks, ensuring that it isn’t just a functional accessory but a piece of art. By gifting a Swiss watch at the dawn of high school, you're instilling the importance of dedication, precision, and a drive for excellence – values that resonate with the academic journey ahead.
A Style Statement for Every Occasion
In the vibrant world of high school, first impressions matter. A Swiss watch effortlessly complements every outfit, be it the daily school uniform, attire for a debate competition, or casual wear for a weekend gathering. As high schoolers craft their unique identity and personal style, a Swiss watch serves as a versatile and sophisticated accessory.
Durability to Witness the Highs and Lows
High school is an adventure with its blend of achievements, challenges, and treasured memories. Amidst this roller coaster, a Swiss watch stands resilient. Known for their durability and robustness, these watches are constructed to weather both literal and metaphorical storms, ensuring they remain a constant companion throughout the student's high school journey.
A Lifelong Investment
Beyond its immediate appeal, a Swiss watch serves as a long-term investment. Many of these timepieces appreciate in value over the years and can become cherished heirlooms. As students step into high school, this watch is not just a mark of their current milestone but a potential asset for the future, fostering the importance of foresight and planning.
A Symbol of Time and its Essence
Above all, a watch, especially a Swiss-made one, drives home the quintessence of time. As students grapple with deadlines, exam schedules, and juggling extracurriculars, the Swiss watch on their wrist serves as a gentle reminder of the value of time and the need for its effective management.
Conclusion: The Perfect Back-to-School Gift
As students step into the vibrant world of high school, equipping them with a gift that's both functional and symbolic is crucial. A Swiss watch perfectly encapsulates the essence of this new phase, making it the ideal back-to-school present. Embodying values of dedication, style, durability, investment, and the importance of time, it's a gift that will stay with them, not just through high school, but as a treasured possession for life.
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Learn about the potential harm that chemicals in sunscreen and bug spray can cause to your watch. Discover how these products can damage your watch's gasket and reduce its water resistance. Find out the best practices for applying sunscreen and bug spray to minimize the risk of damage to your precious timepiece. Safeguard your watch and ensure its longevity by understanding the importance of allowing these products to dry completely before wearing your watch.
Summer is the season of warmth and adventure. As you enjoy the sun and engage in various outdoor and indoor activities, it's essential to pay attention to the maintenance of your watch. Your timepiece is not only a functional accessory but also a valuable investment that deserves proper care. In this article, we will explore effective ways to maintain your watch during the summer months, ensuring its longevity and keeping it in pristine condition.
Watches are susceptible to various elements, and the summer season brings its own set of challenges. From excessive heat to exposure to water and sweat, your timepiece requires special attention during this time. By following a few simple maintenance practices, you can keep your watch looking and performing its best throughout the summer.
Regular maintenance is crucial to keep your watch functioning accurately and preserve its aesthetics. Neglecting maintenance can lead to issues such as water damage, loss of timekeeping accuracy, and wear and tear. By investing a little time and effort, you can ensure that your watch remains in top-notch condition for years to come.
Cleaning your watch is an essential step in its maintenance routine, especially during the summer when sweat and dirt can accumulate more easily. Here's how you can clean your watch effectively:
Start by gently wiping the watch case and strap with a microfiber cloth to remove any dust or dirt particles. Pay attention to the crevices and hard-to-reach areas where debris can accumulate.
If your watch has a metal bracelet, you can use a soft brush or toothbrush with mild soapy water to clean the links thoroughly. For leather or fabric straps, wipe them with a damp cloth and allow them to air dry to prevent damage.
While some watches are designed for water resistance, it's essential to understand their limits and take precautions to avoid water damage, especially during summer activities such as swimming or water sports. Here are some tips to protect your watch:
Using sunscreen and bug spray can potentially harm your watch due to the chemicals present in these products. These chemicals have the ability to damage the watch's gasket, which plays a vital role in maintaining its water resistance. To prevent any damage, it is advisable to apply sunscreen and bug spray before wearing your watch, allowing ample time for them to fully dry.
When you wear sunscreen or use bug spray, it's important to keep in mind that the chemicals they contain can have adverse effects on your watch. These products often consist of various compounds that may be harmful to the delicate components of your timepiece, particularly the gasket.
The gasket of a watch acts as a protective seal, safeguarding it from moisture and dust. It plays a crucial role in maintaining the watch's water resistance, ensuring that water doesn't enter the internal mechanism. However, exposure to the chemicals in sunscreen and bug spray can degrade the gasket, compromising its effectiveness and potentially leading to water damage.
To prevent any potential harm, it's recommended to apply sunscreen or bug spray prior to putting on your watch. By doing so, you can minimize direct contact between these chemicals and your timepiece. Additionally, allowing the products to fully dry on your skin before wearing your watch is essential. This ensures that any residual chemicals have evaporated, reducing the risk of them coming into contact with your watch's gasket.
Taking these precautions will help safeguard your watch from potential damage caused by sunscreen and bug spray. By being mindful of the chemicals you expose your watch to and allowing them to dry completely, you can ensure the longevity and water resistance of your timepiece
Even if your watch is water-resistant or waterproof, it's not a good idea to wear it in the shower. The warm water can cause the watch to expand and contract, which can affect its functionality. When the watch cools down after the shower, moist air can get sucked into the case, which can deteriorate the movement over time. This is true even for dive watches with a depth rating of 100 m or more.
Proper storage of your watch is crucial when you're not wearing it, especially during summer vacations or outdoor activities. Follow these recommendations to keep your watch safe:
Avoid leaving your watch in direct sunlight or in extremely hot environments, such as a parked car. High temperatures can affect the watch's movement and battery life.
When you're not wearing your watch, store it in a watch box or a soft pouch to protect it from dust, scratches, and potential damage. Ensure that the storage area is dry and free from moisture.
The movement is the heart of your watch and requires proper maintenance to ensure accurate timekeeping. Consider the following steps:
Schedule regular servicing with a professional watchmaker or service center to keep the movement in optimal condition. Regular servicing typically involves cleaning, lubrication, and adjustment of the watch components.
Keep your watch away from strong magnetic fields, such as speakers, magnets, or electronic devices. Magnetic fields can disrupt the watch movement and affect its accuracy.
Excessive exposure to sunlight can cause fading or discoloration of your watch's dial and strap. Follow these tips to protect your watch from sunlight:
Your watch is not invincible, and accidental impact or exposure to harsh chemicals can damage its components. Take the following precautions:
Handle your watch with care, avoiding situations where it could be subjected to impact or accidental drops. Protect it from any hard surfaces that could scratch or damage the case or crystal.
Avoid exposing your watch to chemicals such as perfumes, lotions, or cleaning agents. These substances can damage the watch's case, strap, or seals.
The strap plays a significant role in the overall aesthetics and comfort of your watch. Depending on the material, different care methods apply:
For metal straps, use a soft brush or toothbrush with mild soapy water to clean the links. Pay attention to areas where dirt or grime may accumulate. Rinse with clean water and dry thoroughly.
Leather straps require more delicate care. Avoid exposing them to water or excessive moisture, as it can cause the leather to deteriorate. Use a soft cloth to remove any dirt or stains and apply a leather conditioner regularly to keep the strap supple.
Taking care of your watch during the summer months is essential to maintain its performance and aesthetics. By following the tips outlined in this article, you can ensure that your watch remains in excellent condition for years to come. Remember to clean it regularly, protect it from water damage and sunlight, handle it with care, and maintain the watch movement and strap. With proper maintenance, your watch will continue to be a reliable and stylish companion throughout the summer and beyond.
Q1. How often should I clean my watch during the summer?
It is recommended to clean your watch at least once a month, or more frequently if you engage in activities that expose it to sweat, dirt, or water.
Q2. Can I wear my watch while swimming in the pool?
If your watch has a sufficient water resistance rating, you can wear it while swimming. However, it's best to rinse it with fresh water afterward to remove any chlorine or pool chemicals.
Q3. Should I wind my automatic watch more often in the summer?
It's not necessary to wind your automatic watch more often during the summer unless you notice a significant decrease in its power reserve. Automatic watches are designed to wind themselves with the movement of your wrist.
Q4. Can I wear my leather strap watch in the summer?
While it's generally safe to wear a leather strap watch during the summer, you should avoid exposing it to water or
excessive moisture. Leather straps can be more susceptible to damage from sweat or water, so it's best to take extra precautions to keep them dry.
Q5. Can I use any cleaning agents to clean my watch?
It's recommended to avoid using harsh cleaning agents or chemicals on your watch. Stick to mild soapy water or specialized watch cleaning solutions to ensure the longevity of your timepiece.
Q6. How often should I service my watch?
It is generally recommended to service your watch every 3 to 5 years, depending on the manufacturer's guidelines and the complexity of the movement. Regular servicing helps maintain the watch's accuracy and overall performance.
Q7. Can I wear my watch while playing sports in the summer?
While some sports watches are designed for rugged activities, it's important to consider the specific features and water resistance of your watch. If it's not designed for sports or high-intensity activities, it's best to remove it to avoid any potential damage.
Q8. Can I adjust the date and time on my watch during the summer?
Yes, you can adjust the date and time on your watch as needed. Just ensure that you follow the manufacturer's instructions to avoid any damage or mishandling.
Q9. Should I keep my watch on a watch winder during the summer?
Keeping your watch on a watch winder is a personal choice. If you don't plan on wearing the watch regularly during the summer, a watch winder can help keep the movement running smoothly. However, it's not necessary and can be optional based on your preference.
Q10. Can I wear my watch in the shower during the summer?
Unless your watch is specifically designed for water resistance and can withstand the pressure and moisture in the shower, it's best to remove it before showering. Water and steam can penetrate the watch and cause damage to its internal components.
In conclusion, maintaining your watch during the summer is essential to ensure its longevity and optimal performance. By following proper cleaning techniques, protecting it from water damage and sunlight, handling it with care, and maintaining the watch movement and strap, you can enjoy your timepiece throughout the summer season and beyond. Remember to schedule regular servicing with a professional watchmaker and seek guidance from the manufacturer for specific care instructions. With a little effort and attention, your watch will continue to be a reliable and stylish accessory that enhances your summer experiences.
The multi-colored ring around the dial is the first eye-catching feature of the DAVOSA Apnea Diver Automatic. It only has the French national colors by chance. In reality, the colors blue, white, and red mimic a widely recognized freediving breathing exercise:
The breathing ring on the DAVOSA Apnea diver is a helpful tool for freedivers who are practicing their apnea breathing technique. The ring is divided into three sections: blue, white, and red. The blue section represents the 5 seconds that a freediver should inhale, the white section represents the 15 seconds that they should hold their breath, and the red section represents the 10 seconds that they should exhale.
To use the breathing ring, simply start your apnea breath at the 5-second mark on the blue section. When you reach the end of the blue section, hold your breath until you reach the end of the white section. Then, exhale until you reach the end of the red section. This is one complete apnea breath.
The breathing ring can be a helpful tool for freedivers who are trying to improve their apnea technique. It can help them to stay focused on their breathing and to track their progress over time.
Here are some tips for using the breathing ring:
The breathing ring is a great way to improve your apnea technique and to safely extend your breath-hold time. With practice, you can use the breathing ring to reach new depths and stay underwater for longer periods of time.
For these breathing exercises, the watch must be held upright - preferably without the need for artificial support.
The DAVOSA Apnea Diver Automatic is a watertight professional freediving equipment that provides the ideal solution. The middle piece of a slightly curved 42 mm stainless steel case can be detached by unscrewing the crown at 3 o'clock. The diver can now safely raise the remaining watch case while completing breathing exercises thanks to a movable ring attached to the center part.
Actually, it means that the Apnea Diver can be used as a desktop clock for those moments when you're sitting and want to rest your wrist while still knowing the time with a glance of the eye.
The Apnea Diver has a satined all stainless steel case that is 46mm in diameter and 12.5mm in height. The case measures 53mm in length and 22mm in width, and the watch weighs 130 grams.
The watch has a black dial with white arabic indices that are filled with SuperLumiNova® C1 for increased reading in low-light circumstances. The bezel is a high-tech ceramic bezel, unidirectional turning.
Davosa is offering another two versions of the watch, one with a full PVD black plated case, and the third model comes with a stainless steel case, but with a PVD black plated crowns.
All three models are offered with a black rubber strap. An additional rubber strap is delivered with every watch. The black PVD watches get a red rubber strap, while the stainless steel watches get a blue rubber strap.
Davosa has created this watch in cooperation with Nik Linder. Nik Linder is a well-known freediver and diver trainer from Germany. He holds several records in freediving and is recognized for his skills in both pool and open water disciplines.
Linder has contributed to the development and popularization of freediving through his training programs and his role as an ambassador for several diving and marine conservation organizations.
Davosa is sending the watch in a black plastic waterproof box. The box contains the watch, an additional rubber strap, and a tool for easy strap replacement. Inside the box's upper section is a signed photograph of Nik Linder wearing the Apnea Diver and performing the Apnea Breathing Exercise.
Besides the Photo, you can find Nik Linder signature on the caseback of the watches, where Davosa engraved it.
DAV 3021 is an automatic Swiss movement that beats at 28,800 vibrations per hour and has a power reserve of 38 hours. DAV 3021 reads hours, minutes, and seconds and includes a stop seconds mechanism and quick date correction.
If you're looking for a one-of-a-kind diver's watch that will stand out and serve you well whether you're diving in a pool or doing genuine free dives someplace in the ocean, the Apnea Diver should be on your radar. Although we may sound biased, we believe that looking at this watch and understanding how the diving breathing ring works speaks for itself.
]]>Discover the allure of tachymeter watches - the perfect blend of style and functionality. Explore their versatile applications, iconic designs, and practical usage. Learn how to measure speed and uncover the evolution of tachymeter watches in the modern era. Dive into the world of horology and experience the timeless appeal of these remarkable timepieces.
One of the most famous and popular watches in the world is the Omega Speedmaster. The iconic chronograph watch used by NASA astronauts has become one of the most recognized timepieces globally and has inspired countless watches with a similar appearance. One of its most prominent design elements is its bezel. Over the years, Omega has changed the materials used for this bezel, incorporating materials such as stainless steel or ceramic alloys. However, one thing has remained unchanged for many years—the Tachymeter scale displayed on the bezel of the watch. In this article, we will get to know a little more about tachymeter watches, understand what a tachymeter scale is, and how it is used.
A tachymeter is a scale on the outer edge of a watch's dial or bezel that allows users to measure speed over a known distance. It is typically calibrated in units per hour or units per minute. By using the tachymeter scale in conjunction with the watch's chronograph function, one can determine the speed of an object or the time it takes to cover a particular distance.
The concept of tachymeter measurement can be traced back to the early 20th century when watchmakers started incorporating this feature into their timepieces. Tachymeter watches gained popularity in the 1960s and 1970s, primarily due to their association with motorsports and the increased demand for accurate timekeeping during races. Over the years, advancements in technology and design have led to the development of more precise and aesthetically appealing tachymeter watches.
Tachymeter watches offer a practical and efficient way to measure speed. With their built-in scales and chronograph features, these timepieces provide a valuable tool for various activities that involve speed calculations. Here's a breakdown of how to measure speed using a tachymeter watch:
Remember, tachymeter watches are versatile tools for measuring speed, but they are most accurate for activities with consistent and linear motion. Practice using your tachymeter watch to improve your speed measurement skills and make the most of this handy feature.
Several renowned watch brands offer tachymeter watches, each with its unique design elements and features. Rolex, Omega, TAG Heuer, and Tissot are among the brands that have incorporated tachymeters into their watch collections. Models like the Rolex Daytona, Omega Speedmaster, and TAG Heuer Carrera have become iconic timepieces known for their precision, craftsmanship, and association with motorsports.
Tachymeter watches offer a range of benefits and practical uses beyond their ability to measure speed. Firstly, they provide a sense of functionality and utility, allowing wearers to calculate speed and time with ease. This feature is particularly useful for athletes, racing enthusiasts, and professionals in various fields that require accurate timekeeping.
Moreover, tachymeter watches serve as a stylish accessory that adds a touch of sophistication to any outfit. The combination of functionality and aesthetics makes them versatile timepieces suitable for both formal and casual occasions.
Tachymeter watches have a strong association with sports and racing due to their ability to measure speed. Racing professionals, whether on the track or in the air, rely on these timepieces to monitor their performance and achieve optimal results. The precise measurements obtained from tachymeter watches enable athletes and racers to evaluate their speed and make informed decisions during competitions.
While tachymeter watches have a strong connection to sports and racing, they are not limited to those domains. Many individuals choose to wear tachymeter watches in their everyday lives as a fashion statement and a functional accessory. These watches seamlessly blend style and utility, allowing wearers to showcase their personal taste while enjoying the convenience of timekeeping and speed measurement.
Tachymeter watches are a fascinating blend of style and functionality that have captured the attention of watch enthusiasts worldwide. This article provides an overview of tachymeter watches, exploring their purpose and historical significance. It highlights their versatility in various domains such as racing and aviation, showcasing their practical applications. The article also emphasizes the aesthetic appeal of tachymeter watches, discussing iconic models and their distinct design elements. It covers the practical usage of tachymeter watches, explaining how to measure speed and other calculations using the tachymeter scale. Additionally, it touches upon the evolution of tachymeter watches in the modern era, highlighting advancements in technology and design. Ultimately, tachymeter watches continue to captivate watch enthusiasts with their timeless appeal and the perfect balance they strike between style and functionality.
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However, in this article, we'll talk about another famous variant of an iconic watch, again belonging to the House of the Crown: the GMT Master, whose first edition was launched, precisely, with a red and blue bezel that was immediately called Pepsi - and we'll find out that instead, it should have been named about something else. Are you ready?
We believe that there is really no one in the world who is unaware of this very famous carbonated beverage - the traditional rival of Coca-Cola. Whatever you think about it, you probably know it by its use of distinctive bright blue and red company colors. Red and blue are very visible hues and widely used in the past: they chromatically match each other very well. Once they are put side by side, they play a perfect contrast.
It is this contrast the main reason why several watch manufacturers have used them as accent colors to distinguish areas of their timepieces, and specifically, the bezel. At a glance, these two colors are very noticeable. So much that the first watch of its kind ever made had this very color combination.
The first Pepsi watch was made by Rolex, and it was its Rolex GMT Master reference.
However, the GMT Master was not the first GMT watch, as GMT watches - that is, watches which could track two timezones at the same time - were invented one year before, in 1953, when Glycine launched t he innovative Airman.
The first version of the GMT Master was called ref. 6542, and created by Rolex in collaboration with Pan Am in 1954. This watch had an additional hour hand that measured time in another time zone on a 24-hour scale. To do so, this indication was shown on the outer bezel. In addition, the two periods, day and night, were highlighted with two different colors to distinguish between them easily, red for the day and blue for the night.
This solution, practical, elegant, and highly visible, was later adapted to other types of timepieces, even non-GMTs, with the result that this style became quite popular in watchmaking. Rolex itself created different color combinations for the bezels of this timepiece, which watch fans baptized with fancy names, including Coke (black and red), Root Beer (gold and burgundy), and Batman (black and blue).
As a curiosity, this first red and blue version of the Rolex GMT Master is also known between fans as 'Pussy Galore' after the James Bond character who wore this timepiece in the 1964 film 'Goldfinger.'
As we have said, this arrangement of colors had a practical purpose: to quickly and clearly differentiate the day from the night in order to establish the time of the reference timezone of the GMT hand.
We should not forget that the time when the Rolex GMT Pepsi was launched. It was the heroic era of the first intercontinental flights, where being a pilot or a passenger still had the innovative appeal of modernity - and the need to consult the time in two different timezones was particularly important for what would later be called the "jet set." So in a way, the first GMT and world timer watches, all strictly mechanical, were a bit like the equivalent of our smartphones of today: a convenience, an innovation, and, let's face it, an aesthetic fancy that characterized the wearer at first glance. And this design in time has become quite hip.
So much that even today, many manufacturers produce timepieces for the watch collectors that bear this color combination, divided between GMT and diver, from the cheapest to the most exclusive - and we'll look at some of them later.
As we mentioned, Rolex made the original Pepsi, and several references (all automatic watches) from the House of the Crown have received this much-appreciated livery over the years. The original model was the GMT Master ref. 6542 from 1954, with a black dial and Pepsi bezel. Initially, the bezel insert was made of Bakelite, a very nice synthetic resin, shiny and smooth, but unfortunately, brittle and therefore prone to cracking, so that in 1956 it was replaced by an insert made of sturdy, anodized aluminum (which, unlike Bakelite, did not break but faded over time).
There is evidence of another model, the extremely rare GMT Master with white dial: 200 pieces created by Rolex for Pan Am executives in the late 1950s, and the presence of such a model borders on legendary status. Instead, the reference that really decreed the success of this timepiece was the ref. 1675, launched 1959 and produced until 1980. This model was then "interpreted" by Rolex with other bezels, including the black one of 1972. Still, the model with Pepsi bezel remained one of the most popular and continued to be so for a long time even in the versions that followed it, namely the references 16750 and 16700.
In 1983, Rolex launched a revised version of this timepiece, the GMT Master II, which differed from the first version because the movement had an adjustable GMT hand independently of the hour hand. This watch, a bit thicker than the previous model, was called "Fat Lady" because of this, something that confirms the passion of watch fans for nicknames.
The advent of ceramic inserts marked the retirement of the Pepsi model in 2007 as Rolex could not produce a satisfactory color for it. Still, in 2014 the problems were resolved, and the Maison launched a white gold collector's model with a Cerachrom bezel that marked the return of the Pepsi GMT Master to the Rolex lineup. As a curiosity, Rolex also produced a luxury model in white gold where the colors of the insert were created through the insertion of sapphires and rubies!
To this day, there are both steel and white gold models with the Pepsi bezel in Cerachrom in the house's lineup, and they continue to be among the most popular references of this iconic timepiece.
If you, like us, like the effect of this color combination on a sports watch, we've put together a small selection of timepieces that are sure to pique your interest, spanning from homage watches to timepieces that only bear the red and blue reference on the bezel.
There are models for all tastes and all budgets: so, if you like the effect of this beautiful timepiece and would like to try it on your wrist, there is really no need to wait for the delivery of a Rolex GMT Master Pepsi - which, as everyone knows can take years.
Timex is a house that has always ridden the waves of public taste to release nice, practical, and affordable timepieces over the years. Although this model offers little in the way of innovation, it faithfully takes one of the diver's models created in 1979 and presents it again today with its unchanged appeal. The timepiece measures 38 mm in diameter, mounts a robust and precise quartz movement in its stainless steel case and offers a water resistance of 50 meters. Moreover, its bracelet has a retro design that can satisfy the taste of those looking for a dip in the past.
This homage to the iconic Rolex model combines high-quality materials and movement, manufactured by Ronda, with precision assembly Made in Switzerland. The Davosa Vintage Diver is a 39mm timepiece that offers a proper GMT mechanism for the price of a quality quartz watch: it has a stainless steel case with 100-meter water resistance and a mineral crystal, as well as an aluminum bezel, and is mounted on a perfectly fitting steel bracelet with a Jubilee design.
This diver watch from Seiko represents a perfect diver that echoes the Pepsi aesthetic - in this case, with the red sector adapted to fill a third of the bezel - with Seiko's typical crown placement at four o'clock, giving this watch a distinctive and unusual look. Despite its affordable cost, the SKX009K2 is a true diver's watch, with 200 meters of water resistance and a nice, very comfortable stainless steel bracelet. The watch mounts a reliable 7S26 automatic mechanism with 21 jewels, offering 44 hours of power reserve.
Another watch that echoes the Pepsi aesthetic is this Mathey-Tissot, a Swiss Maison that, despite the name, has nothing to do with its more famous counterpart belonging to the Swatch group. However, for an absolutely affordable amount of money, you can get hold of a Swiss Made timepiece, with high quality features and finishing, mounting an automatic STP1-11 time-only movement with date, and offering a water-resistance of 100 meters and a design that takes in full the style of the dive watches of the time.
Another watch that comes from Japan, in this case from Citizen. Apart from the generous size of 46 mm, this timepiece differsfrom the others in this list for its Eco-Drive solar charging movement. This caliber offers an array of important functions for a sport diving activity, such as a maximum depth memory indicator, a rapid ascent alarm, and an auto-start dive mode. Again, we are talking about 200 meters of water resistance, qualifying it for extensive underwater use. The Promaster comes with a practical and sturdy strap made of indestructible blue silicone.
This excellent GMT watch manufactured by Davosa offers everything a Pepsi watch enthusiast could want at a particularly attractive price. It offers to its wearer a balanced size of 42mm, a bezel with a brightly colored ceramic insert, a stainless steel case with a matching three-link bracelet, a highly visible dial with indices coated with plenty of Superluminova, a robust and reliable Swiss Made GMT automatic movement with 42 hours of power reserve, and water resistance of an impressive 200 meters.
The Tag Heuer Aquaracer is a diver's watch with a great personality, produced by a Swiss company with an excellent tradition. Its 43mm makes it noticeable but not immense and has a handy GMT function easily monitored on its distinctive Pepsi dodecagonal dial. The case and bracelet are made in stainless steel, and the watch offers noteworthy diver features, with 300 meters of water resistance. It mounts a Caliber 7 automatic movement with a 46-hour power reserve.
This manufacturer has built a well-deserved success by offering enjoyable watches with an excellent price/quality ratio and with that special touch that comes from a legacy of tradition as old and important as that of English watchmaking. This timepiece - a genuine GMT watch - expresses these qualities well. The C65 GMT looks like it came straight out of the 1960s, and in its 41 mm, it offers a stainless steel case, with water resistance to 150 meters, a brushed steel finished bracelet, and a Sellita SW330 movement with 42 hours of power reserve.
This 41mm timepiece has always been considered Rolex's little brother and shares its tradition of quality and materials. The Black Bay is a very successful model, as it cleverly blends vintage inspirations, such as the anodized aluminum bezel in a combination of burgundy and deep blue, with modern features. This Tudor timepiece has a water resistance of 200 meters and mounts a Tudor manufacture caliber with COSC Chronometer certification and a power reserve of an impressive 70 hours.
This watch represents the latest evolution of this true watchmaking icon, which despite the almost 70 years since its launch, continues to represent a wave reference. It maintains its relatively small size of 40 mm, a bidirectional bezel in Cerachrom, and mounts an in-house caliber 3285 that offers a superlative chronometer performance and a power reserve of 70 hours. It comes with a five-link Jubilee bracelet with a micro-adjustable safety clasp. Beautiful and virtually impossible to buy at list price!
If you love watches with a sporty edge that take up patterns and suggestions from the past in a style that will never fade, a Pepsi watch is definitely for you. And even if you can't get close to the original, the GMT Master II, the watch market offers plenty of excellent alternatives you can enjoy choosing from, which often have features even superior to the original.
The Davosa-USA.com website is NOT affiliated in any way with Audemars Piguet, Franck Muller USA, Inc. Richard Mille or Richemont Companies, Seiko, or any other brand which is not Davosa Swiss. Rolex is a registered trademark of Rolex USA. Davosa-USA website is not an authorized dealer, reseller, or distributor for Rolex and is in NO WAY affiliated with Rolex SA or Rolex USA or any other brand besides Davosa Swiss. |
In a report published earlier this year by the Swiss Watch Federation (Federation of the Swiss Watch Industry), it was revealed that the year 2022 was another record year for luxury watch sales, with the entire industry reaching sales totaling 23.7 billion Swiss francs in sales.
In comparison to 2021, this represents an increase of 11.6 percent, and as we have discussed, this is an all-time record for the luxury watch industry. As compared to 2019, the year before the Coronavirus struck the entire world, this is even more impressive - a leap of 15.5%, which translates into additional exports in the amount of 3.2 billion Swiss francs, which quite impressively exceeding the number of exports in 2019.
It is interesting to see what data has been revealed in the FHH report regarding the luxury watch industry. It is a misguided belief that the new peak reached by the watch industry is a result of the sale of more watches, but what we are actually witnessing is a continuation of the trend we have seen over the last 20 years when the number of wristwatches sold has been decreasing year after year.
There was a low point for the industry in 2020, with 13.8 million wristwatches being sold, which was an all-time low. As a result of this trend, the watch industry has not changed significantly over the past few years, with only 15.8 million watches being sold in 2022. Based on the comparison between 2021 and 2019, the number of units has increased by just 0.3 percent, which equates to just 49,000 units in practice.
For comparison, the Swiss watch industry was able to sell 30 million wristwatches in the year 2000, when the millennium began. So how do these numbers compare to one another? In order to make this possible, the average price of watches sold has increased in recent years. In the year 2022, the average price of a Swiss luxury watch sold in the country was 1,500 Swiss francs, a figure that represents an increase of 11.3 percent compared to the price of a Swiss luxury watch sold in the country in 2021. As it is important to emphasize, this is the price at which the watch was sold to the various markets around the world, when in reality, the average price that the typical consumer paid was 3,000 Swiss francs.
LVMH Group, one of the world's largest conglomerates specializing in luxury goods, also published its financial results for 2022 a couple of weeks ago. The LVMH Group reports that the luxury goods market took another leap in the past year, while for LVMH, the year 2022 also proved to be an outstanding year for the French powerhouse, with revenues of approximately 79.2 billion euros, an increase of 23 percent compared to the year before.
In terms of the LVMH figures, it is important to keep in mind that they encompass the entire group as a whole, with the group's main source of revenue and growth coming from its activities in the fashion and leather goods sector (a 25 percent increase in revenue compared to the previous year, when the Louis Vuitton brand alone generated 20 billion euros in revenue alone).
However, the group's watch brands also had a successful year in terms of sales. The watch and jewelry division of LVMH reported a year-over-year increase in sales of 18 percent, which equates to approximately 10.6 billion euros in sales for the watch and jewelry division.
The watch and jewelry division of the group includes the brands Tiffany, Bulgari, Zenit, Tag Heuer, Fred, Chaumet, and, of course, Hublot.
It was a record year for the Swiss watch industry in 2022, despite one of the worst years for the entire Swiss watch industry in the past year, with Swiss watch exports to China, one of the world's biggest markets for luxury watches, shrinking by 22.5% in the past year. However, the forecast for 2023 is quite optimistic and positive, although relatively cautious.
In recent months, the Chinese government has introduced a change in its policy regarding the handling of the Coronavirus, with a slow and gradual cancellation of the zero-contagion policy and a transition to a policy of living alongside the virus, as almost all countries around the world have done. This change should wake the Chinese market to life, with the main beneficiary expected to be the Swatch Group, where its leading brands in terms of sales - Omega and Longines - are considered strong brands and the leaders in their price category.
The year 2023 is expected to be another record year for the Swiss watch industry, albeit with a more modest sales growth rate of about 3-4 percent.
LuxeConsult is a Swiss consulting company specializing in the luxury watch market. On the company's website, you can learn that the company regularly monitors potential investments in the watch industry, an industry that the company's employees define as a very secretive industry, where it is difficult and even rare to find aggregated data when if you do find it, it is very difficult to understand.
The company's experts work hard to identify investment opportunities for suppliers and brands in the watch industry, and with the help of the company's knowledge, they can develop long-term strategies for brands and suppliers that better position them for investment.
During the first quarter of each year, in collaboration with the American investment bank Morgan Stanley, the company publishes a comprehensive report that reviews the sales of the top 50 Swiss watch brands, as well as the market share data. The company officials emphasize that these are the only data they can publish, as other data exposed to company officials are subject to confidentiality agreements.
The company was founded by Oliver R. Müller (Oliver R. Müller). Müller began his journey in the watch world at Omega, but after a few years found himself falling in love with the world of independent watch manufacturers. From there, Muller began to build a career in the field of consulting and strategy when the company he founded became one of the leading consulting and strategy companies (among the few that exist) in the world of luxury watches.
Although it seems to us that the market share of second-hand watches is much larger, these days, the size of the second-hand watch market is about half the size of the new watch market. The report begins by reviewing the sales figures for the past year, 2022. The past year was apparently a record year for the Swiss watch industry and the very small number of luxury watch manufacturers outside of Switzerland.
According to estimates, the retail value of the luxury watch market was about 52 billion Swiss francs in 2022, a figure that represents an increase of about 12 percent compared to 2021, when the retail value of the market was 46.3 billion Swiss francs.
Although this is a record year for the "traditional" or "primary" luxury watch industry, when we of course, mean new watches, the report reveals to us that the second-hand market is experiencing an equally impressive growth. LuxeConsult estimates that the market value of second-hand watches grew to about 25 billion Swiss francs, a figure that shows an increase of about 20 percent compared to last year.
The more interesting figure refers to the market value of second-hand watches in ten years, in 2033. The company's experts estimate that the market value of second-hand watches will triple its value by 2033 and reach a value of approximately 79 billion Swiss francs. The company explains this with an average annual growth rate (Compound Annual Growth Rate, CAGR) of 12 percent (also called a compound annual growth rate), over the next decade. The company emphasizes that this is their relatively conservative forecast and that they will not be surprised to find out that they "missed" their forecast and that in fact, the market will grow significantly more.
The company says that the second-hand watch market grew by about 40 percent in the first half of 2022 and by 20 percent for the entire year. The growth rate estimated for the company's forecast is three times that of the initial market, while according to the estimation of the company's people it is estimated at about 4 percent. This figure is based on the historical CAGR of the primary market from 2000 to 2019.
As mentioned, the acronym CAGR refers to the expression Compound Annual Growth Rate - average annual growth or compound annual growth. This expression is actually a formula or calculation, which allows us to examine the average growth of a company over time periods of more than one year. In addition, CAGR can be used to calculate the return achieved on various financial assets. This average actually makes it possible to smooth out various fluctuations that apply to the growth rate of a company (or a certain market in our case) and get the trend line over a period longer than one year. The slope of this trend line usually helps make predictions for the future.
For example, in the world of luxury watches, if we examine the data for every year and focus on 2020, the year of the Corona virus, we will think that this is an industry in collapse. But if we look at the CAGR of this market over a decade, we will find that it is growing at an average annual rate of 4 percent.
The advantage or actually the importance of using CAGR is in the fact that it actually represents the growth rate of an investment or company each year, as if it were growing at a constant rate. This is despite the fact that investments, companies or industries, do not grow at a constant rate, but in fact they go through peaks and valleys over the years (rises and falls due to environmental variables such as the corona virus), when in fact the CAGR is an average of all the changes along the way.
A recent report by WatchBox and Boston Consulting Group has revealed that prices for Rolex, Patek Philippe and Audemars Piguet watches have surged, appreciating by an average of 20% per year since mid-2018, outpacing the S&P 500. During the period from August 2018 to January 2023, pre-owned luxury timepieces grew at more than twice the pace of the stock index, which averaged annual returns of 8%. Despite some pre-owned models, including Rolex Daytonas, Patek Nautilus, and AP Royal Oaks, experiencing price declines of up to a third since the market peaked in the first quarter of 2022, a basket of so-called independent brand watches, including FP Journe, H Moser & Cie and De Bethune, returned 15% over the same period. The report highlights luxury watches as a viable alternative asset class to stocks, bonds, art and wine. However, over a longer period, stocks have outperformed watches as an investment asset, with the S&P 500 having a compound annual growth rate of 12% between 2012 and 2022, while Rolex, Patek, and AP watches averaged 7%.
According to a new report, the pandemic led to a surge in secondary-market watch prices, as millennial and Gen Z consumers, who were cash-rich and confined to their homes, turned to Swiss watch collecting as a new and expensive hobby. The report also notes that the value and transparency in the secondary market have driven liquidity. More than 60% of transactions for pre-owned watches were made online, compared to 15% for new purchases. Although men still make up the majority of buyers, the number of younger and female collectors is rapidly growing. WatchBox, a Philadelphia-based pre-owned watch dealer with operations in Switzerland, Hong Kong, and the US, is one of the top sellers of pre-owned watches globally, with former NBA great Michael Jordan and activist investor Bill Ackman as backers. Additionally, the report finds that the rise and fall of cryptocurrency values has been correlated with used watch prices.
The report, which was co-funded by Boston Consulting Group and WatchBox, found that prices for Rolex, Patek Philippe, and Audemars Piguet watches have appreciated by an average of 20 percent per year since mid-2018, outpacing the S&P 500.
The report noted that pre-owned luxury timepieces surged in value, despite some pre-owned models experiencing price declines of up to one-third since the market peak in the first quarter of 2022.
The rise and fall of cryptocurrency values has also been correlated with used watch prices. The report highlights that the secondary luxury watch market grew to $24 billion in 2022, compared to the primary retail market, which was worth $55 billion.
Moreover, the pre-owned market is expected to grow by 9 percent annually to $35 billion by 2026 as prices rise and more people begin collecting watches. The report notes that more than 60 percent of transactions were online compared to 15 percent for new purchases, and the number of female and younger collectors is growing rapidly.
The report also mentions that LuxeConsult, an independent Swiss analyst and consulting firm, recently forecast that used luxury watch sales would overtake the primary retail market by 2033, with sales surging to $85 billion. The secondary luxury watch sector was boosted in December when Rolex announced it would start authenticating pre-owned watches for resale through its network of authorized dealers.
The Davosa-USA.com website is NOT affiliated in any way with Audemars Piguet, Franck Muller USA, Inc. Richard Mille or Richemont Companies, Seiko, or any other brand which is not Davosa Swiss. Rolex is a registered trademark of Rolex USA. Davosa-USA website is not an authorized dealer, reseller, or distributor for Rolex and is in NO WAY affiliated with Rolex SA or Rolex USA or any other brand besides Davosa Swiss. |
Davosa makes an excellent range of diving watches. Still, suppose your fresh college or university graduate is interested in exploring the ocean's depths.
In that case, the Davosa Apnea Diver watch is the best option for you.
The first striking new feature of the DAVOSA Apnea Diver Automatic is the multi-colored ring around the dial. It sports the French national colors only by chance. The colors blue, white, and red replicate an internationally recognized breathing exercise in freediving: A breath is taken during the five-second blue phase, it is held for 15 seconds (white area), and then air is expelled over 10 seconds (red area).
With the help of this color code, the freediver can concentrate fully on this vital breathing exercise without needing to count or use a stopwatch. The watch comes in a particularly rugged case, with an extra strap and a tool to help you switch between the two straps, and it can even be used as a desk watch!
Your new graduate is someone who's a member of at least 4-5 frequent traveler clubs from different airlines. He spends more time in lounges and duty-free stores than at home. The whole family finds it hard to track where he's right now and what's the local time. If the answer is yes, the best graduation watch for her (or him ...) will be one of our GMT watches. They feature two-toned ceramic bezels and a third hand that displays a second-time zone, which makes them perfect companions for frequent travelers.
Although we offer a wide range of diameters for our GMT watches, our recommended model will be the Ternos Ceramic 40mm GMT Black/Green. The diameter makes it a perfect unisex watch. The combination of colors makes the watch a perfect accessory that can complete and enhance any look - from a business suite for those long work meetings to some more casual dress code when you are invited to a cocktail. It will look perfect even with jeans or sports pants when you are waiting for your transatlantic flight.
In the 1950s and 1960s, the era of the German economic miracle and Woodstock, the car was the epitome of individual freedom – a potent symbol of new beginnings, adventure, and financial prosperity. The Newton Speedometer Automatic is dedicated to this glorious era. Gone are the classic watch hands and date displays that you expect to see. Instead, the Swiss watch manufacturer has created a dial that might have come from the cockpit of a legendary sportscar – without any gimmickry. Characterized by subtle elegance, its clarity, and timelessness draws all eyes. Like their automotive colleagues in the 1950s and 1960s, the developers at DAVOSA have brought particular creativity to the dial design for the Newton Speedometer.
On the lowest level, the hour hand has been replaced by a rotating disc that shows the hour in a window set in the upper third of the next dial level by means of a sleek red arrow. An index scale shows the minutes, which the only conventional watch hand circles from the center with great aplomb. The outer frame is formed by a third level which, in place of conventional hour markers, repeats the minute scale in increments of five in a classic, unfussy font. At the center, a permanent seconds display rotates discreetly in the form of a matt silver disc accented with a red line. If your fresh graduate spent more time reading about engines, cylinders, and the new records on Daytona or Formula 1 tracks, and you don't want to buy him a new Mustang or Corvette, then the Newton Speedometer will be the perfect fit for his lifestyle and passion, and we can tell you that this is one of our best "conversation pieces", so get ready to get plenty of questions about this new watch!
Your upcoming graduate is someone who likes to explore different cultures and countries? Someone who likes to discover new places and experiences? We're happy to introduce you to our North Pole Limited edition watch, the perfect companion for your new Explorer! This classic watch comes with a clean look, with a black dial with Arabic numerals and three hands design.
No-date window to keep him or her distracted about nonsense such as important dates or days spent in his or her adventure, with a nylon strap that will be perfect for any climate - from the heat of the Sahara desert to the snow of Greenland or Antarctica or the humidity in the Jungles of Brazil. You know what? When we think about it again, it can also be a perfect fit for the time he or she will spend on the beaches of Thailand ... Although it's a 42mm watch, which makes him "non-unisex" by definition, who said women couldn't wear this size of a watch?
If your recent college graduate spent more time during his college years trying to better our world than improving his grade point average, then the Argonautic Coral 43mm Limited Edition may be the perfect graduation gift for him. These watches are available in orange or turquoise dials. And they are part of our Argonautic series, which means they are rugged and water-resistant up to 1000 feet.
But what makes those watches so unique is the fact that By purchasing the Argonautic Coral Limited Edition, you support the non-governmental organization Coral Guardian, which specializes internationally in the preservation and rebuilding of endangered underwater ecosystems through the reintroduction of corals. The team working with biologist and co-founder Martin Colognoli operates on location with local structures to restore corals and also educates local populations about this significant issue.
If your new graduate is about being unique and extraordinary, they will find a perfect match with our Ternos Sixties Golden SeaHorse Special US edition. This watch comes in a 40mm stainless steel case, which makes him an ideal fit for almost any wrist size. With its beautiful combination of black-gold and red colors, with some vintage touches, we are pretty sure it will be an ideal companion for any style and look, and a watch that will easily upgrade any look you put on. And with only 100 units available worldwide, owning one of these watches means you will be a truly unique person, a member of a special club with no more than 100 members!
And if they are not into the black-gold-red combination, how about our Faded-Blue Seahorse Special US Edition? This watch features a gradient dial combining blue and black, giving it a more classic look. This watch also comes in a limited edition of 100 pieces, so the chances of meeting another person with this watch are close to zero.
If your graduate finished west point military academy and he's about to make some important and meaningful army service for America, he might find our military green automatic watch the missing part that will complete the look of his uniform. Whether it's daylight or nighttime, this watch's unique military green dial, large Arabic numbers, and large crown make it easy to read and use. with its olive green nylon nato strap;
this watch will be a perfect accessory that will remind your new officer that it's a good time to call home and say hi. A Graduation Watch on the budget You're already worried about covering all your student debts and don't want to add another debt to your account? No problem. With our Vintage Diver Quartz Red-Blue Pepsi watch, you can enjoy a watch that ticks all the boxes for - Vintage, Diver, GMT, and, most important - truly affordable watch, with its $299 price tag, a price tag that many times confuses us and makes us think its a typo ...
Don't worry! We will gladly assist you and help you find the perfect watch for your new graduate. Send us a message with your budget and describe what they like and what type of person they are, and we will be glad to get back to you with a few recommendations for the perfect gift.
The Davosa-USA.com website is NOT affiliated in any way with Audemars Piguet, Franck Muller USA, Inc. Richard Mille or Richemont Companies, Seiko, or any other brand which is not Davosa Swiss. Rolex is a registered trademark of Rolex USA. Davosa-USA website is not an authorized dealer, reseller, or distributor for Rolex and is in NO WAY affiliated with Rolex SA or Rolex USA or any other brand besides Davosa Swiss. |
The origins of green dials in watches can be traced back to the early days of watchmaking. In the past, watch dials were typically made from materials like porcelain, enamel, and metal, and the use of different colors was limited. However, with the development of new materials and techniques, watchmakers began experimenting with different colors and finishes, including green.
Throughout history, green dials have been used in a variety of eras and styles, with each period bringing its own unique interpretation. For example, in the Art Deco period of the 1920s and 1930s, green dials were often paired with geometric shapes and bold colors to create striking and modern designs. In the 1950s and 1960s, green dials were popular among sports watch manufacturers, who used the color to evoke a sense of ruggedness and adventure.
Over time, green dials have continued to evolve, with modern watchmakers experimenting with new materials and finishes to create innovative designs. From metallic green to deep emerald hues, there is no shortage of options when it comes to green dial watches. Today, green dials can be found on a wide range of watches, from dress watches to dive watches, and everything in between.
In summary, the history of green dials in watches is a fascinating topic that highlights the enduring appeal of this timeless color. From their origins in the early days of watchmaking to their continued evolution today, green dials have remained a popular choice among collectors and enthusiasts alike. Whether you're drawn to classic designs or modern styles, there is a green dial watch out there to suit your tastes.
Green dials offer a wide range of design and style options for watch enthusiasts. There are various types of green dials available, from lighter shades of mint and olive to deeper emerald and forest greens. The color can be achieved through various materials and finishes, such as sunray, guilloché, and fumé. Additionally, green dials can be paired with different features, such as luminescent markers, chronograph functions, and moon phase indicators.
Green dials can be incorporated into a variety of watch styles and designs, each with its own unique look and feel. For example, a green dial paired with a leather strap and minimalist design can create a classic and sophisticated look, while a green dial with a stainless steel bracelet and sporty features can create a rugged and adventurous aesthetic. Green dials can also be used to add a pop of color to otherwise simple or monochromatic designs.
Another popular style of green dial watch is the military-inspired timepiece, often featuring a camouflage or army green color scheme. These watches are typically designed with durability and functionality in mind, often featuring water resistance, shock resistance, and other rugged features.
Overall, the design and style options available for green dial watches are varied and versatile, making them a popular choice among watch collectors and enthusiasts. Whether you prefer classic or modern styles, dress or sport watches, there is a green dial watch out there to suit your tastes and needs.
Rolex has played a major role in fueling the current hype surrounding green dial watches with the release of two of their iconic models - the Rolex Submariner "Kermit" and the Rolex "Hulk". The "Kermit" model, released in 2003, was the first Submariner to feature a green bezel and black dial, and it quickly became a favorite among collectors. The watch's green bezel was a nod to the brand's signature color, and it was given the nickname "Kermit" in reference to the popular Sesame Street character. The success of the "Kermit" led to the release of the Rolex Hulk in 2010, which featured a green dial and bezel. The watch quickly became one of the most popular models in the Submariner line and has since become a highly sought-after collector's item. Rolex's innovative use of green dials and bezels in their Submariner line has had a significant impact on the watch industry, and their contribution to the current trend cannot be overstated.
In recent years, there has been a significant increase in demand for green dial watches across the luxury watch industry. Many watch brands have released new models featuring green dials, and some have even made it a signature element of their designs. The unique appeal of green dials lies in their ability to provide a pop of color while remaining versatile enough to complement a variety of outfits and styles. Additionally, green dials have a timeless quality that makes them a classic choice for watch collectors. The recent hype surrounding green dial watches can be attributed to the increasing popularity of vintage and retro styles, as well as a growing interest in more unique and distinctive watch designs. The trend is also reflective of a broader shift in the watch industry towards more colorful and adventurous designs, as opposed to the traditional monochrome styles that have dominated in the past. Additionally, as mentioned above, Rolex played a huge part in contributing to this hype and demand with their "Kermit" and "Hulk" watches, and it seems that these watches fueled this trend.
Overall, the current hype for green dial watches shows no signs of slowing down, and it is likely that we will continue to see new and innovative designs featuring this eye-catching color in the years to come.
Davosa is offering some great options for green dial watches. If you're into the classic diving watch look, you can choose the Ternos Ceramic with its green dial and bezel. if you're more into the military look, you can choose the Military Green or the Trailmaster, which even comes with a green strap. If you're into a more sophisticated look, you can choose a model such as the Ternos Professional Green/Black with a dial that hues from Green to black. If you're only into a touch of green, you can opt in for Ternos Ceramic GMT with a black dial and its black-green Bezel.
Green dial watches have been a popular choice for watch enthusiasts throughout history, with their unique and versatile appeal. From their origins in the military to their use in modern luxury watches, green dials have evolved over time to become a timeless and classic element of watch design. Recently, there has been a surge in demand for green dial watches, with many luxury brands releasing new models featuring this eye-catching color. The trend reflects a broader shift in the watch industry towards more adventurous and distinctive designs, and it is likely that we will continue to see new and innovative green dial watches in the future. With iconic models like the Rolex Submariner "Hulk" and the "Kermit" paving the way, green dials have become an important element of watch design that cannot be ignored.
We hope this article helps you understand Green Dials and how they became so popular, and why it seems that this trend will not stop, and of course, we hope that you will find interest in one of our recommendations for green watches from the Davosa collection.
The Davosa-USA.com website is NOT affiliated in any way with Audemars Piguet, Franck Muller USA, Inc. Richard Mille or Richemont Companies, Seiko, or any other brand which is not Davosa Swiss. Rolex is a registered trademark of Rolex USA. Davosa-USA website is not an authorized dealer, reseller, or distributor for Rolex and is in NO WAY affiliated with Rolex SA or Rolex USA or any other brand besides Davosa Swiss. |
Two-tone watches are timepieces that combine two different metals in their construction. Typically, the bracelet or strap and the bezel of the watch will be made from one metal, while the case and other components will be made from another metal. This creates a visually striking contrast between the two metals and gives the watch a unique look.
The most common combination of metals used in two-tone watches is stainless steel and either yellow or rose gold. Stainless steel is durable and resistant to corrosion, while gold is valued for its beauty and rarity. By combining the two metals, watchmakers can create a watch that is both functional and stylish.
In addition to stainless steel and gold, other metals can also be used in two-tone watches. For example, some watches use platinum or titanium in combination with gold. Some watches even use three or more metals in their construction, creating even more complex and visually stunning designs.
Two-tone watches are different from other types of watches in that they offer a unique and eye-catching look that sets them apart from other timepieces. They are often more expensive than watches made from a single metal due to the added complexity of their construction and the cost of the materials involved. However, many watch enthusiasts consider them to be well worth the extra expense, as they offer a level of style and sophistication that is difficult to match.
Overall, two-tone watches are a popular choice among watch collectors and enthusiasts due to their unique style and construction. They offer a level of complexity and beauty that is hard to find in other types of watches and are a great choice for anyone looking for a timepiece that is both functional and stylish.
Two-tone watches have been around since the early 20th century when watchmakers began experimenting with combining different metals in their designs. However, it wasn't until the 1930s and 1940s that two-tone watches became more popular, thanks in part to the rise of the Art Deco style and the use of contrasting materials in jewelry and other accessories.
During the 1950s and 1960s, two-tone watches became even more popular, with many high-end watch brands offering their own versions of the style. Rolex, for example, introduced its iconic Datejust model in 1945 and began offering a two-tone version in the 1950s. Other brands, such as Omega, Patek Philippe, and Cartier, also began offering two-tone watches during this time.
In the 1970s and 1980s, two-tone watches remained popular but began to evolve in new directions. Some watchmakers began experimenting with more complex combinations of metals, such as white gold and yellow gold, or incorporating diamonds and other precious stones into their designs. Other watchmakers, such as Audemars Piguet and Vacheron Constantin, began introducing two-tone watches with more intricate dials and complications, further increasing the complexity and sophistication of the designs.
Today, two-tone watches remain an important part of the watch industry, with many brands continuing to offer their own versions of the style. They are popular among watch collectors and enthusiasts and are often seen as a status symbol due to their association with luxury and high-end fashion.
In the world of fashion, two-tone watches are significant because they offer a unique and eye-catching look that is both timeless and modern. They are versatile enough to be worn with both casual and formal attire and are often seen as a statement pieces that can elevate an entire outfit. Many fashion icons and celebrities have been seen wearing two-tone watches, further cementing their place in the world of fashion and style.
Now, let's take a look at some of the different styles and designs available in two-tone watches:
Ultimately, the key to choosing the right two-tone watch is to find one that reflects your personal style, fits your budget, and is appropriate for the occasion. With so many different styles and designs available, there is a two-tone watch out there for everyone.
The Davosa-USA.com website is NOT affiliated in any way with Audemars Piguet, Franck Muller USA, Inc. Richard Mille or Richemont Companies, Seiko, or any other brand which is not Davosa Swiss. Rolex is a registered trademark of Rolex USA. Davosa-USA website is not an authorized dealer, reseller, or distributor for Rolex and is in NO WAY affiliated with Rolex SA or Rolex USA or any other brand besides Davosa Swiss. |
With the significant development of people's appreciation for timepieces, there has also developed a considerable interest in second-hand watches. And this has caused an important market to grow, which has now reached, as a size, the primary sales market of the Maisons!
Let us examine this niche to give practical advice to all enthusiasts who may have approached.
Therefore, let us examine this niche to give practical advice to all enthusiasts who may have approached, and at times, been burned by, these particular pieces of the watch market, to start a watch collection.
A second-hand watch means a reasonably recent timepiece (i.e., still in production) that comes with its original box and papers but was used by someone before us.
The term could lead to some confusion, however, given the use of the exact words to indicate the presence, precisely, of the second hand in a watch. A feature so common today that we take it as a given. That is why to refer to a pre-owned watch, watch fans use the term "second wrist," which is not subject to misinterpretation instead.
Returning to the use of this term to refer to a pre-owned watch, there is a further subdivision. People prefer to use the term vintage when talking about older watches, no longer in production and perhaps without the original box and papers.
There are many reasons why people prefer to buy a second-hand watch. They are about the same as people think of when they buy a used car instead of a new one: it involves saving money on the price of the new watch and the possibility of acquiring watches that are no longer in production, perhaps for some time, but that we like for different reasons.
In fact, we must say that the mechanisms of watches, except in rare cases, are very similar to those used 300 years ago. Of course, the mechanisms fitted in modern watches are more accurate and reliable, generally speaking. However, the closer we get to the concept of a second wrist, the more modern their performance becomes.
Then there are cases where buying a used watch is the only way to get it quickly. This is not recent news, but it is true that buying a Rolex watch from the Professional series is much faster to turn to the second-hand market than to rely on an order from a boutique of the brand. And because of this, the prices of used Rolexes are higher than the corresponding list prices.
Or, as in the case of the Patek Philippe Nautilus version 5711, the watch has been discontinued, so the only way to get it is to find it on the secondary market (and even then, at a premium over the old list price).
It is undoubtedly sure that buying a used watch is perfectly normal: people buy and sell used items all the time. However, ensuring that the goods you buy are authentic and have not been stolen is a bit more challenging!
In watches, especially recently, theft and robbery are becoming a significant problem. Statistics tell us that they are increasing year by year, with peaks in certain areas of more than 100 percent. And the worst thing is that, beyond particularly valuable models, it is complicated to determine whether the watch is from a regular seller or someone trying to resell stolen goods - and serial numbers are not much help either since they are not in the public domain.
So this is one more element to consider carefully when buying a used watch, especially from a private individual.
The best used watches are not cheap at all. At most, they can be said to allow some savings over the list price, except in exceptional cases that we have already examined. Some, sold by watch enthusiasts, are kept in excellent condition, while others, perhaps used every day, show the signs of time, and this is reflected, of course, in the price at which they are offered.
If you are faced with a very cheap watch, better ask yourself why: this could be an indicator that something in the watch is wrong. It could be just the used condition, the lack of boxes and papers, or even the urgency to sell the watch for different reasons. In other cases, it could be hiding more severe problems.
However, a used watch, unfortunately, gives a different degree of reliability than a new watch, and not only on a technical level, (remember also to check the watch size, a proper sizing of a watch on your body frame is important).
. Used watches may have undergone technological interventions to change their elements and improve their aesthetics in order to command a higher price in the market.
And the buyer may not be aware of the technical minutiae that help ensure the originality of a timepiece, resulting in having thrown their money away by giving it to an unscrupulous person.
If you have only marginally approached the watch market, we recommend this article, 'Watch value guide', that explains, in a nutshell, the essential elements of dating a watch and avoiding running into a scam. What we feel like advising you, however, is a healthy dose of caution: although the condition of some used watches might seem attractive, the deal may not always be so convenient. So what we feel like advising you is to evaluate, first and foremost, the seller's reputation. And this depends on many different factors: whether it is a private individual or a company, for example, and whether it has made verifiable transactions in the past.
Instead of making a list of trustworthy sites, we prefer to show you a method for doing this checking yourself.
As we have said, the first criterion for deciding the best source for buying a used watch is reliability. It follows that to be on the safe side, the best seller is usually a company instead of a private individual.
Numerous sites on the Internet allow one to check the reliability of a company: the best known is undoubtedly TrustPilot, which uses user reports to give a reliability score to sales or service sites.
In addition, an online search with the theme "X site review" will give you a lot of insight into the opinions of registered users on the Web. Again, take this indication as a clue, not proof: this is certainly a valuable element in determining whether a sales site is trustworthy.
Remember that payments must be offered by traditional traceable means: thus, wire transfer or credit card payments. You better look elsewhere if the only payments accepted are by money transfer or cryptocurrency.
How do you deal directly with a watch manufacturer and save money, sometimes considerably? Although it seems impossible, there is a little-known way that could allow us to combine safety with savings: the so-called NOS watches. This acronym stands for New Old Stock and refers to watches that are perhaps out of production but never worn.
Manufacturers sometimes have stocks of these watches that have ended up being discontinued or updated with a new model, and for this reason, they offer these timepieces in excellent condition. If you look hard enough, in many Maison e-commerce, as is the case with Davosa, there are special sections that offer these timepieces, and the discounts you can get are definitely worth the search since these are new watches and guaranteed by the parent company, and available directly. In short, it seems like the ideal solution that allows you to combine savings and security.
Some trepidation always accompanies the purchase of a new watch, and as much as this is done through the purchase of a second-wrist watch, this trepidation grows out of all proportion.
For playing it safe, there is the possibility of dealing directly with the manufacturers, as we reported above, and thus, being able to take home the desired watch on terms that are difficult to repeat, with all the security of dealing with those who made that watch in the first place.
The Davosa-USA.com website is NOT affiliated in any way with Audemars Piguet, Franck Muller USA, Inc. Richard Mille or Richemont Companies, Seiko, or any other brand which is not Davosa Swiss. Rolex is a registered trademark of Rolex USA. Davosa-USA website is not an authorized dealer, reseller, or distributor for Rolex and is in NO WAY affiliated with Rolex SA or Rolex USA or any other brand besides Davosa Swiss. |
And after innovators like Christopher Ward, who launched his first collection in 2004, there has been a veritable flourishing of watch brand presentations of every kind and type, from the most technical to the most commercial. We have collected 30 of the most significant ones from all over the world: are you ready to discover them with us?
Update: This article was updated on the March 4th, 2023 and is now updated for 2023.
]]>If you haven't noticed, there is something new in the world of watchmaking: a surge of interest in watches, mainly in mechanical ones, all over the world. That has gone hand in hand with the explosion of the internet phenomenon. In short, the web has become a sort of land of conquest for every type of entrepreneurial initiative created by exploiting its possibilities. Among the most evident we find are two drivers: the development of the direct-to-consumer distribution model, cutting out intermediaries, and the crowdfunding phenomenon.
And after innovators like Christopher Ward, who launched his first collection in 2004, there has been a veritable flourishing of watch brand presentations of every kind and type, from the most technical to the most commercial. We have collected 30 of the most significant ones from all over the world: are you ready to discover them with us?
Micro watch brands are exactly what the word suggests: boutique watch brands that have launched themselves into the great sea of global watchmaking. Once, they would not have found visibility. Probably, not even market: but the changed conditions of commercial distribution mean that not only watch enthusiasts have a global vision of the industry, but also, they have the means to find, buy and receive in a few days a watch produced in a few copies by a small workshop in New Zealand.
One of the principal characteristics of microbrands is that they are small watch brands: therefore, they manufacture minimal series, and once that specific production is sold out, you can no longer find it except in the second-hand market. Apart from rare cases, microbrands are etablisseurs - i.e., companies that buy movements from specialist manufacturers and encase them within their watch whose design they primarily oversee.
Some of these microbrands do a bit more than others, so they customize the movements - purchased from the world's leading manufacturers, mainly Swiss and Japanese - in some way, and often display them thanks to a transparent glass back: they generally work on the decorations of the bridges and the main plate, and often change the rotor, or modify it by customizing it, in the case of automatic watches. Some microbrands even create their own movements: but in this case, more than microbrands, we should call them watchmaking ateliers.
As far as prices are concerned, there are some very affordable microbrands, and others which are much more expensive. Still, in general, most independent watch brands belonging to this niche offer watches with a good price/quality ratio, which is always a good way to win the hearts of horology enthusiasts.
This question has no single answer: it depends on what you buy the watch for. And behind every timepiece, there are always two factors: passion and perceived/expected value. All watch enthusiasts are pretty familiar with the world of speculation that surrounds some particular brands and models of watches - and this value system, based on scarcity of supply and excess of demand, concerns not only the big Maisons but also some of these microbrands, which are perceived by the public to be offering a very high value.
To give a practical example, everyone knows that it is practically impossible to buy a steel Rolex Submariner at list price. But it is possible to find it, at a premium price, on the second-wrist market. The same goes for some watches produced by microbrands. Ming watches, for example, are offered for sale in very limited series of a few hundred pieces per release. Since the company won an award at the Grand Prix d'Horlogerie de Genève as the "best newcomer of the year" in 2019, these watches sell out within minutes of being posted on the manufacturer's website. Ming watches can be found for sale as second-wrists at prices well above their list price, just as it happens with steel Rolex Submariners.
Alongside these examples, other lesser known watch brands do not "enjoy" this reputation. Therefore, buying one of their watches, the relative "investment" value will surely be lower. Conversely, it will be much easier to find one by paying the list price - or even finding it discounted in some cases, as the direct-to-consumer watches model offers significant savings over the traditional distribution.
As mentioned, the answer to the question can only come from us. If you like the watch and think it's worth buying, then the answer is yes, buying a timepiece from a microbrand is a great idea. However, if that doesn't happen, it wouldn't be so: when you buy a timepiece, whatever brand it bears on its dial, you have to be wholly convinced. Otherwise, it will end up becoming like a beautiful dress that we don't really like: we will always find a good reason not to wear it.
Among the hundreds of brands available on the world market, it becomes challenging to make a choice. Even the definition of microbrand does not help, since it blurs on the one hand in the handicraft productions of a few pieces, destined to a small group of lucky people - as happens with those who manage to grab one of the twelve pieces created by Roger Smith every year - and on the other, with companies manufacturing industrially their watches. Some of these micros have surged to this stage, becoming acclaimed and widespread internationally, with an output of tens of thousands of pieces: and out of duty, we have included one here, Christopher Ward.
The rest of the brands that you will find below make up the panorama of the world's microbrands. In our opinion, they offer some noteworthy features, which perhaps you might not have seen in the productions of other more celebrated Maisons. So, welcome to our watches buying guide relative to microbrands!
This is among the grandfathers of micros, as this Italian company was founded in 1859. Allemano is based in Turin, and it is noteworthy for the very special design of its watches, inspired by its historical production of industrial measuring instruments, also used in the automotive sector. Among its latest creations is the 1919 Collection, with a design inspired by the pressure gauge mounted on a car, the 1919 Fiat 501.
AnOrdain is a Scottish micro-brand of great personality, founded in Glasgow, which offers dress watches with clean and essential lines, almost Bauhaus-like, embellished with a careful work of enameling of the dial and finishing of the hands, which put its timepieces really in a higher level than their price would suggest. Among our favorites, the Model 1 in Payne's Grey Fumé version.
Armand Nicolet is a small company which was founded by its namesake watchmaker in 1875. It specialized itself in watch components of great complication, and among its clients it welcomed many of the Big Maisons. Unfortunately, with the Quartz Crisis, Nicolet was left with few clients. This was the time when Rolando Braga, an Italian entrepreneur, bought the company and relaunched it.
The AVI-8 brand of watches and accessories was developed in the UK in the mid-2000s by Dartmouth Brands to offer affordable timepieces and objects with a catchy aviation style that appealed to generic consumers. Following its initial success, the brand expanded its collection and designs to commemorate the Royal Air Force since World War II: each of its watches is designed to homage a particular aircraft.
The vintage trend is predominant in modern watchmaking, and Baltic, a French micro-brand that has grown a lot recently, knows it well. Its watches are perfect re-editions of the 1950s and 1960s classics, designed and embellished with details that make us wonder if the watch we're wearing is new or vintage: they offer low prices - and good quality Chinese movements. The Aquascaphe is an almost perfect skin diver.
This Maison is based in Hong Kong: it offers unconventional watches, with a design that borders the eccentric, and proposes them on crowdfunding platforms - something that has gained it a great international status. Japanese movements, Italian straps, and great attention to detail are some of the elements that have decreed its success among enthusiasts. The Spaceship is perhaps the one that fascinates us the most.
This small US-based company is very active and publishes no-nonsense military-inspired watches of great looks and great value, especially considering their technical characteristics. They are perfect on the wrist of every adventurer, in urban and outdoor ambients. We suggest you to check the BOLDR Venture
If you like good-looking homages with a mostly vintage vibe, and are not that pesky about minute details, you should definitely check Borealis. The quality of the watches is overall quite good, even if the finishing and the straps and bracelets would merit some improvement - but the timepieces are sold at a very attractive price.
A small Florentine manufacturer pursuing a passion for quality: Francesco Calamai creates a few hundred fascinating watches every year, especially chronographs, inspired by the world of flight, with impeccable finishes and tons of vintage charm. The cases are made from steel sourced from military jet engines that made aviation history. Among our favorites, the magnificent and brand new G51 Chrono in panda blue version.
"Made in China with Pride" is what you'll find written on the back of this watch, and - like everything else in this timepiece - it will come as a surprise. Celadon watches offer haute horlogerie features, including jewels encased in settings, micrometric swan-neck regulator adjustment, and top-notch finishes for glamorous dress watches that are there to overturn everything you think about the Great Eastern Dragon's watchmaking output. Among our favorites is the Imperial Blanc de Chine.
This is the micro now turned macro, as its production is around 20,000 pieces per year, but which was the one that in 2004 started this worldwide phenomenon. Beautiful watches, designed in the UK and carefully made in Switzerland, clearly showing that quality and price can be perfectly compatible. As we are fans of GMT watches, we really like the C65 GMT Worldtimer, with its lines and colors so 1970s, and a price that can't help but win us over.
While the name sounds a bit weird, Damasko is German. It was originally a supplier of high-tech components for Sinn, as the founder had a long experience in the materials for the aerospace industry. Since then, it has evolved to make beautiful watches that follow the main German Flieger style, and it has ventured into making its own movements. One of the company pros is that the timepieces offer an excellent price/quality ratio.
Dan Henry's story starts with the man - a watch collector specialized in vintage timepieces who, after accumulating over 1,500 pieces, decided to do something to diffuse the style he loved to other watch enthusiasts. His timepieces are true re-editions of watchmaking classics, with modern upgrades in the movements (often they are quartz watches), and carry a timeless class at a very affordable price. The Military Chronograph 1939 in Chocolate version, which repurposes all the scales used to make calculations, is really nice to wear.
Davosa is a Swiss Maison with a great tradition that has worked in watch refinishing since its foundation. It launched its brand in the 1980s, developing an extensive collection of watches with a tendency to be sporty in design, such as chronographs, pilots, and diver watches, combining the search for excellence in materials with an absolute value thanks to top of the line materials and finishes. Hard to choose, but we unquestionably like the Ternos Professional Black Suit Limited Edition.
Deep Blue is another micro started in the 2000s. Founded in New York, it is one of the main micros to have fueled and now ride on the surge of interest for vintage-looking diver watches. Its R&D is remarkable: some of its timepieces have a solid 3,000 meters water resistance, which makes them perfect for professional divers - but most are well-versed even for the casual wearer, especially given their very affordable price.
Delma is a family company founded in 1924 in Lengnau by the Gilomen brothers, who registered several brands among which Delma became3 the most famous. The company managed to develop itself through the years, with the name Delma becoming the company name by 1966 when Ulrich Wüthrich and his family took over the business. The production features a full lineup of watches for Racing, Diver, Dress and Ladies.
Direnzo watches is a Swiss brand founded in 2016 by Sergio Godoy Di Renzo, which aims to propose again the timeless classic looks of the racing-inspired mechanical watches of the 1960s. The style of the timepieces proposes them with a touch of innovation, creating a welcome and enticing mix. We suggest you to check the DRZ 05 models.
Draken watches is the brainchild of Michael Blythe, a South African turned New Zealander who became obsessed with watches and wanted to give them a new spin. Draken specializes in sturdy, sporty tool watches made for adventure, designed with a unique spirit and style (no homages or copies). The timepieces look excellent, the prices are right, and the finishing is good. Now, go check them - especially the Tugela GMT models.
Dubois et Fils is an older Swiss Maison that has recently returned to the watchmaking limelight with its unconventional initiatives. These include selling shares in the company to buyers of its watches, tokenizing antique movements via blockchain technology, and renting out luxury watches. His timepieces - made in limited series of ninety-nine pieces each (where you can even choose the serial!) - use exclusively vintage movements drawn from a vast old stocks warehouse. Among our favorites is the charming DBF003-01, encasing a precious Revue Thommen GT 55 movement.
This micro was born on crowdfunding portals, but it's making a splash in the watchmaking world with its vintage-inspired offerings, their design ranging from Bauhaus to the 1950s and 1960s. The finishes of the timepieces are good, the movements made in Swiss, the class unquestionable and the prices absolutely competitive, especially considering their technical qualities. We like the Averau 39mm Lunar Phases Black very much.
Eone is inextricably linked to its first model, the Bradley, now offered in several variants: an ingenious watch, which, thanks to the movement of two small balls along grooves in the dial and case, allows the visually impaired to consult the time quickly, and does so with an innovative design, more reminiscent of a wrist sculpture than a watch, and has brought Eone to iconic status.
This UK-based micro is doing everything right. It offers watches that take classic twentieth-century British designs, revamped with contrasting color touches that make them pleasing, innovative, and vintage at the same time - and give them a truly unique style that is hard to compare to others. We really like the Pembroke, a field watch with a contrasting circle dial and intriguing pointer date.
One of the Swiss micros that bridge the gap to the macros, Formex has been active for a long time now, since it was founded in the last century. Its production is now well established, as is its appeal among a large and loyal group of brand fans. Its timepieces are sporty, often COSC-certified, and display a flicker of creative design that makes them noteworthy. We really like the Essence 43 Chronometer with the blue dial.
This US-based company makes homage timepieces, and precisely, Rolex Submariners. In the recent past, it has raised a few waves exposed on the specialized media for its alleged connections to Chinese clone makers. Whatever the case is, the watches themselves are solidly made with quality materials and good finishes - they are not sparing in craftsmanship at all - mount original Swiss movements and are assembled in America. This would justify their relatively high list price.
This Swiss micro was founded by the former design director of Audemars Piguet - and it's totally different. Brash, bold, tough-looking, and sporty, designed for the man who's not afraid to take risks and appreciates fine craftsmanship and high-tech materials. You might like the Mainson's style or not, but this new kid on the block is sure there to raise some eyebrows - in a good way, of course.
This Swiss company was founded in 1924 and was very active in third-party manufacturing of watches, having come in contact several times during its history with Revue Thommen. As such most of its production is homage-focused, and the timepieces are solidly built and finished, representing a fine purchase.
GAW is an Italian microbrand that produces professional watches dedicated to the sporting and military worlds, designed to withstand anything you can throw at them, and do so with great style and personality, thanks to the large bezels screwed to the case with Allen screws - a bit like Maison's signature. With its gradient blue dial and titanium case, the Lince offers an impressive 1000 meters of water resistance.
Halios has been a Canadian micro-brand active since 2009, which puts the passion of watch collectors at the center of its offer. It has a distinctive style, offering diver and sports watch models with dials made in a typical 1960s style, accompanied by an eye for impeccable finishing. The result is watches that, once displayed on the website, sell out in no time - and it takes time and luck for the watch lover to find the next available "slot." The Fairwind with a blue dial is a really lovely piece.
Hemel Watches hails from New York, and was founded in 2012. The owner, Marvin Menkle, is Dutch-American, and very active on the microbrand scene. His company manufactures aviation-themed chronograph timepieces, with a decidedly vintage vibe that appeals to aviators. The Airfoil is a beauty, and it is quite affordable as well.
Heritor looks like it is a US brand with a Chinese heart, so a lot of horologists would start to roll their eyes now. However, the quality of the timepieces is good, as it the level of finishing. and the prices are - as you might suppose - quite affordable. So, why not giving it a peek out of curiosity?
Itay Noy is not really a microbrand: he is an independent Israeli watchmaker located in the city of Jaffa, creating some 150 watches per year on commission. This alone would qualify him to aspire to far loftier companionships than the ordinary microbrand. Still, we wanted to cite him here because of his remarkable creativity and dazzling designs, which reveal his quirky and exploring nature - something that can only be praised.
The company was founded in 1925 by a woman, Frieda Lacher, to manufacture original Fliegers - and from that day, it continues to do so. Its modern offerings revive this history and propose again the timeless designs that have rendered the company and its timepieces respected in the watch business. So if you want a real pilot's watch with a vintage vibe, a Laco would be a very fitting choice.
LIV Watches is a star-studded micro-brand that has managed to make a name for itself in the world of crowdsourcing, offering watches - especially chronographs and diver watches - with a sporty cut and a particular design, characterized by a remarkable quality and Swiss production. The secret of their success is the excellent relationship with the customers, who are carefully cared for and pampered. We like the Saturn V Moon Dust Crater Grey, with its post-industrial charm.
A micro based in the province of Venice that has recently changed its name: it proposes mechanical timepieces that are aimed at the watch enthusiast, who looks beyond the brand to find an object that lasts over time. And Meccaniche Veneziane's watches are like that: beautiful, vintage-inspired, and exploring finishes and materials to offer a quality product to its customers at a competitive price. Among the different lines, we really like the Nereide GMT 42 mm in the Root Beer version.
From Aussieland with love. The Melbourne Watch Company is the evolution of the dream of its founder, Sujain Krishnan, who used to assemble watches for other enthusiasts on watchuseek. The goal of the company is the new generation of young urbanites who are above the fashion watches but looking for an alternative to the "same old" brands. The result are affordable watches of a dressy nature, made in a conservative but elegant style.
An Italian brand that produces large and powerful watches, characterized by a military taste, and often delves into historical evocation thanks to a skillful work of engraving and finishing of dials and cases. Memphis Belle also intervenes - even decisively - on the movements, making each of its timepieces an actual piece of horological art. The Heritage Predator HM2, dedicated to the exploits of the frogmen of the Italian Navy, is among our favorites.
Thomas Mercer Chronometers was founded in Islington, London in 1858, so it is one of the oldest micros in our book. The company focused itself on making marine chronometers which were used in famous explorations worldwide. After a hiatus in production, the company was revived in 2012, and now is focusing its efforts into the clock market, to make excellent (and luxurious) chronometers - more sculptures than simple timepieces.
This Malaysian house - which actually designs the timepieces but produces everything in Switzerland - needs little introduction: exclusive and highly successful, it has quickly become an international watchmaking star, with a thousand lights - and a few shadows, caused by a few too many imperfections. Nevertheless, his are beautiful pieces that are difficult to find, except at a significant premium on the second-hand market. Among our favorites is the lovely and unattainable 17.06 Copper, winner of the GPHG "Best Revelation" award in 2019.
A company founded in Singapore, Mitch Mason wants to propose the classic elegance of the timepieces design style of the 1950s enhanced with the potential offered by the modern materials and technologies. The watches from this micro represent an excellent fusion of these elements, at an affordable price that you cannot but appreciate.
This American microbrand belongs to the most high-end manufacturers in this niche, and its experience and determination can be felt in the pieces they produce. The production consists of luxury sports watches that have little to envy Swiss Maisons of great prestige, with a quality and performance of the highest level. The Atlas 24-Hour with Date, with Grey Charcoal dial, inspires us a lot.
Mr Jones is an unconventional London-based micro that wants to create timepieces that raise a conversation. Rather than focusing on a watch, more or less like the others, Mr Jones makes time objects for the wrist, that tell the time through a distinctive and unforgettable way through graphics and displays. If you are on a creative mood and wants to let people notice, these watches are made for you.
Norqain belongs to a classic Swiss tradition despite its curious name, as its founders come from work experiences at Breitling. The timepieces of this micro show a sporty style with a very modern trait and great personality - and prices that are appropriate to the quality of finishes and movements, some of which are manufactured in collaboration with Kenissi. We really like the Adventure Sport 42mm with DLC coating.
It is an Italian micro, born from the commitment of a group of military watch enthusiasts, that has been able to propose pieces of great character and design, which derive from the same military tradition that originated a Maison like Panerai. Novecento Meccanografiche's watches are beautiful and well finished, with that vintage look given by the graphics that set them apart and makes the wearer stand out. The 905MM Comsubin, with a water resistance of 900 meters, is among the ones we like most.
NTH is a US microbrand that definitely loves the vintage vibe. NTH might mean "Nod To History," but from the reviews that you can find online, it shows that the company name might also mean to pursue excellence to the NTH degree. The watches are scuba-oriented, look generally big and beautiful, and offer great attention to the details. Also, the lineup is pretty massive, so every watch aficionado would easily find one of their likings.
The name should tell you everything: the main focus of the Lum-Tec company is the extreme luminescence of its timepieces, provided by a generous 8-layer coating of Luminova. But the watches give you more than this, actually: they present masculine,
military-styled designs with solid materials that have both a vintage and an innovative element to them and make the timepieces difficult to forget. And you will also find yourself enlightened by their price.
The claim of this company is "Damaged in Italy" and explains quite well the peculiar charm of these timepieces. OOO watches are artificially distressed so as to look worn and used even when they are brand-new - and this is part of the post-industrial charm that has earned them a small but loyal following. Of course, the fact that the quality of materials used in building the timepieces is top-notch and the prices are very sensible does not hurt, either.
As the name suggests, Ocean Crawler is an American microbrand based in Rochester specializing in vintage style diver watches with many Seventies influences, distinguished by an excellent price/quality ratio. It represents a truly noteworthy result, especially when we consider the high-level finishes Swiss movements they mount. Among our favorites, you will find the Core Diver Textured Blue/Orange.
Everyone and their dog knows Parnis, the ubiquitous Chinese-made homage-maker. And if you do not, now you have the chance to. Parnis is Chinese watchmaking at its most stereotypical qualities: rock-bottom prices, and inconsistent quality, ranging from excellent to ho-hum. But f you are lucky, you are getting a decent watch that will happily serve you for years.
If there was the name of a famous brand written on the dial, you might believe that Pelton watches are a Heritage version of some favorite historical watch model - but that's not the case. The US company makes timepieces with a distinctly vintage feel distinguished by very classy dials and cases, meticulously crafted in-house. In addition to watches, the company also offers accessories such as eyewear and leather goods. The Pelton Sector, with its silver dial and black markers and scales, is truly magnificent.
A microbrand hailing from Hong Kong, with distribution centers in the USA and Europe, the Phoibos was inspired by Greek history. The watches are well made, and offer an enticing range of dials which make them quite uncommon in the usual production of the Pacific Rim. We like much the Leviathan, with its black DLC coated case.
The venerable Revue Thommen, one of the great Swiss Maisons of the last midcentury, is back in business again, and this is indeed a good thing for all horologists. Gone are the in-house calibers, but the quality has stayed top notch even now that it is starting again to manufacture its watches. More homages than others right now, but we hope it will repropose some of its original designs of days past.
RZE Watches is a Singapore-based company that comes from the activity of Travis Tan, one of the former founders of BOLDR - and they are hitting the same niche, that is, "adventurers", both in the city and outdoors. Among the diverse offerings, made of high-tech materials like titanium, we like much the Resolute 2022 C3 Lume field watch in Mint Green.
San Martin seems all the craze right now in the microbrandsphere, and has a rather large following of enthusiasts who appreciate its solid quality (much better than other Pacific Rim makers) and rock-bottom prices. However, the other half of the apple does not share this passion for the Chinese manufacturer: the only way to find out is to order one!
Seaholm is an Austin-based microbrand manufacturing hardy tool watches, which are themselves crafted in Switzerland, dedicated to life in the outdoors. The spartan, no-frills design of the timepieces reveals their excellent shock, magnetic, and water resistance qualities. But we might also discover that the plain aesthetics would really rock even in a corporate boardroom.
Signum Watch Co. is a very recent micro founded in 2020 by the Owner/Designer of Straton Watch Co., another very interesting microbrand. The aim of this sister brand is to focus on the dials of watches, using peculiar material and unbridled creativity to create experiences for the wrist that you can share with your friends, at an unbelievably low price.
The goal of Spinnaker is - not unsurprisingly - marine-themed watches of great design and beauty. The brand - which is part of a large watchmaking company - manufactures a complete line of sports-oriented and diver watches, which are offered to the public at a great price point.
A historic Swiss manufacturer of cases for diver's watches that over time has become a respectable Maison. Squale offers diver watches of extraordinary class and personality, which come directly from the suggestions of the golden age of diver watches, the Sixties, and equips them with modern technique and sometimes avant-garde solutions. If you want a truly iconic piece, search for the 50 Atmos Blue with the Milanese bracelet.
This German manufacturer, which has made a name for itself among fans of homage watches, specializes in timepieces that offer excellent quality and solidity. They are objectively beautiful watches, solid and well finished in every detail, which closely echo the great classics of modern sports watchmaking. They are also available at very competitive prices, considering the quality of materials and finishes they show. Among our favorites, the Ocean One Vintage GMT.
German watchmaking at its finest, Stowa is a historical company active in watch manufacturing, founded by Walter Storz in 1927, which is specialized in the production of good-looking Fliegers coming from its impressive catalog, which includes also Heritage editions of great-looking of rare timepieces.
Since its founding in in 2015, Straton has meant a great supplier of 1970s-inspired racing chronographs, at an affordable price, and the company has prospered through the year because of the extreme quality of its timepieces: the owner, Kyle Strut, is obsessed with giving his customers the best he can, and so, this reflects into Straton's production, which is always one notch above many others.
Tacs makes stylish timepieces with a modern/contemporary look - perfect for the contemporary urbanite, and also accessories for a "total look" concept based on a design approach. The watches are indeed innovative, as style goes, and would look perfect in any high-end club downtown in the city.
This company is Korean, but distributes worldwide its collection, made mostly by good-looking homages of great design and materials and - you suspect it - affordable prices. What is more, the quality and the finishings seem to be uniformly good, making Tisell watches an enticing proposition to watch lovers globally.
Tourby is a German brand created in 2007 by Erdal Yildiz, a watchmaker who in 1999 fell in love with his grandfather's pocket watch as a young man, and this meeting shaped his future. From then, his passion grew into a watch brand offering classic and elegant dress watches with a vintage design and impressive craftsmanship that their author calls "pocket watches for the wrist." The company also makes intriguing custom-made watches.
This micro was launched in Hong Kong by Michael Young to give customers the possibility of choosing, as, for him, the true luxury is the choice. The timepieces from the company can be assembled by the customer in every way they want, with seemingly endless options - and with prices starting at just $245, it is not hard to understand why they have had the success they have garnered.
A phenomenon of upcycling applied to watchmaking, Vortic takes movements of old pocket watches belonging to the great American horology tradition and mounts them in modern cases with a proud steampunk design to obtain timepieces of great charm and rare availability - to all intents and purposes, limited editions of unique pieces. The Railroad Edition series is a memorial to the epic conquest of the West by train.
Vulcain is a time-honored Swiss company founded in 1858, producing one of the most particular watches out there, the Cricket, which was traditionally worn by several US Presidents. The Cricket is a mechanical alarm watch, which was the loudest that you could find back in its days. Crickets represent a perfect specimen of the vintage charm of the Sixties for the wrist of the most elegant - and a bit quirky - person.
The story of a micro that wants to recapture the glories of American watchmaking: Cameron Weiss is a watchmaker who, after studying in Switzerland, returned to Los Angeles to create his military-style watches, which mount a manufacture movement, and offer them for a price you'd pay for a good quality industrially-made watch from any Swiss manufacturer. Among our favorites is the 42mm Titanium American Issue Field Watch with an aluminum 1003 caliber.
This Singapore-based manufacturer has created a reputation for producing diver's watches of remarkable quality and still offers an original style - which is no easy feat! The timepieces have a solid and sturdy look and can be recognized by the special care devoted to their dials, which always look great thanks to the play of contrasting backgrounds and indexes. We really like one of the latest additions, the Hammerhead V3 Steel, especially in the Meteorite Blue version.
We really had to work hard to make a choice among all the watchmaking microbrands - and we're sure we left out of our list many other companies that were just as interesting. But all this goes to show the very high level of quality present in the modern watchmaking market.
You can see by yourself that in addition to the names of the "usuals," there is a large forest of small brands of great interest that are slowly growing to become the new sap that will give strength and vigor to the global watch industry - and this can only make us happy, since first of all, we are watch enthusiasts just like you.
The Davosa-USA.com website is NOT affiliated in any way with Audemars Piguet, Franck Muller USA, Inc. Richard Mille or Richemont Companies, Seiko, or any other brand which is not Davosa Swiss. Rolex is a registered trademark of Rolex USA. Davosa-USA website is not an authorized dealer, reseller, or distributor for Rolex and is in NO WAY affiliated with Rolex SA or Rolex USA or any other brand besides Davosa Swiss. |
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The news increasingly tells us about thefts and robberies of luxury watches. Can anything be done to defend against these crimes? The answer is yes: it only takes a few steps to secure one's beloved timepieces and safety. So let's check together how!
Unfortunately, the conjunction of several factors, such as the effect of COVID and the looming economic crisis, has impoverished the entire planet, and this has caused petty crime to return more robust than ever.
Especially in big cities, we can see that gangs of criminals specializing in the theft of luxury watches have been established. These gangs possess a network of relationships, often internationally, that allows them to launder watches from their heists in other markets, making it more difficult to identify, recover, and return them to their rightful owners.
It is an endemic problem that mainly affects larger urban areas.
California's great wealth works as a magnet for luxury watch thieves: according to County Sheriff's data, 2022 saw an increase in this type of crime - where the loot included a watch worth at least $5,000 - by more than 50 percent over 2021.
If the US cries, Europe does not laugh. In France, the crime spiral has been intensifying after the famous 2019 case of the Japanese tourist robbed of a valuable Richard Mille worth about $840,000 outside his hotel that made it to the news. Statistics see a 37 percent year-on-year increase in watch robberies and an expansion of gang activity as robbers have moved to the rich pastures of the French Riviera to practice their "craft."
The Richard Mille Tourbillon 27-03, created for Rafa Nadal
Despite Brexit, England shares the same problems as the continent, and robberies are on the rise in a big way, especially in central city neighborhoods, with spikes as high as 65 percent for Westminster and Fulham. Although city police are well organized, the problem is becoming pressing, so much so that authorities have urged people to be discreet about showing their timepieces.
These criminal gangs primarily practice two types of crime: sleight of hand thefts and armed robbery. The former occurs when someone approaches you, either on foot or in a car, often with an excuse, bumps into you, and snatches your watch through well-rehearsed techniques that draw your attention to something else; the latter occurs when one or more criminals bar your way and intimidate you into handing over your watch, often at gunpoint. So how do we protect ourselves from these crimes?
The first countermeasure is to be discreet. Tucking the watch under the shirt's cuff helps confuse the mind and makes us less conspicuous. We must never forget that these criminals pick the easiest targets first: so making things harder for them helps to avoid becoming a prime target of their unwelcome attention. Wearing a microbrand watch, instead of a luxury and expensive one, could be an idea.
Walking together with someone else has the same effect: there is safety in numbers, which makes an attack less likely, and a sleight of hand robbery more complicated. In addition, being in a group makes it harder to perform the heist precisely because instead of two eyes, there are four or more, and many more arms that can move at the wrong time.
Finally, there is the last expedient: avoid exhibiting precious watches on the street. It is somewhat against the very nature of the wristwatch, but one's safety and health are well worth a few minor inconveniences. So wear your daily beater while on the street, and once you get to your formal appointment or occasion, replace it with the valuable watch you have kept safe somewhere. A homage watch could be suitable for this purpose, for example.
Some people buy a luxury watch and immediately have a copy made identical to the original to wear without any qualms. Although, in principle, this is a smart move, we still advise against it since you never know what may happen during a robbery! Better to avoid this by carrying a watch of little value that you can afford to lose without too much fuss. It is not so easy to tell if a watch is real or not, so someone might think it is genuine and steal it. And in any case, buying a fake watch is also a crime, so it's better to avoid it altogether.
Many questions characterize this topic, and we wanted to condense them into this section for simplicity. One must always remember that cautiousness is the essential quality to avoid problems, and preparing beforehand equals not having to complain afterward!
The most valuable watches typically carry a serial number. Still, there is no centralized database where we can access that tells us whether a watch is stolen or not - this information is only available to law enforcement agencies.
However, some clues can reveal to us that the watch has an illicit provenance. For example, the lack of a box and papers, especially in a valuable watch, gives one pause for thought, as does an unusually low sale price. In the case of buying a watch, favor official channels and those who issue a regular receipt accompanied by copies of identification documents - and make payments through traceable means of payment to leave an easy-to-follow trail and possibly get a refund if possible.
Unfortunately, a wristwatch is unlike a smartwatch, in which you can track its position in real-time. But you can still do something to prevent the thief from enjoying the proceeds of your heist by reporting the incident to the police. This ensures that if the watch is, by chance, recovered, it will be returned to us.
If you find yourself in the situation of a robbery, the best thing is not to react: the loss of a watch, even a valuable one, is nothing compared to the physical damage that a stab wound could cause. So, if someone threatens you with a weapon, remain calm, do not make excessive gestures, and hand over the watch.
Immediately after that, go to the police and make a formal report giving as much detail as possible about the watch and who stole it. If your timepiece was insured, contact the insurance company similarly. Again, it is helpful to possess as much information as possible about the watch, including photos, serial numbers, and details that will allow it to be uniquely identified. And then hope it is found: it happens more often than you think!
Knowing your "enemy" is the essential condition for moving safely in a hostile environment. And unfortunately, wearing a watch of some value makes us possible prey for urban robbery gangs.
The first rule to follow is prudence and discretion: everything else comes easier once we put this into practice. Avoiding becoming a target by not making ourselves the center of attention is the best way to preserve one's peace of mind and watches - and it is the best way to avoid problems in this regard.
The Davosa-USA.com website is NOT affiliated in any way with Audemars Piguet, Franck Muller USA, Inc. Richard Mille or Richemont Companies, Seiko, or any other brand which is not Davosa Swiss. Rolex is a registered trademark of Rolex USA. Davosa-USA website is not an authorized dealer, reseller, or distributor for Rolex and is in NO WAY affiliated with Rolex SA or Rolex USA or any other brand besides Davosa Swiss. |
Dividing watches into categories is practically impossible since no universally recognized classification exists. However, we can strive to understand how wristwatches have evolved and, thus, why these different needs have arisen that have "shaped" them as we know them today.
Remember that modern watches derive from a single type of watch, namely the elegant watch. From the beginnings of horology until around 1870, timepieces were still reserved for the wealthier classes, so most people had only one watch, which was usually quite formal, and often with a case made of precious material such as gold or silver. But still, it was the equivalent of the modern dress watch.
Instead, the evolution of watches led them to take on a more utilitarian function. From the earliest "trench watches" used in World War I to the huge pilot's watches, the use of watches as tools became more established. And within this macro area, you used the watch in different situations, which we will examine below.
As we mentioned, there is a first significant division between dress and tool watches. Dress watches are commonly used on formal occasions, while others are designed to accompany their wearers under specific circumstances. However, the evolution of etiquette and customs has also led people to use these tool watches on formal occasions. Nowadays, wearing a diver's watch with a suit and tie is no longer taboo, although only a hundred years ago, it would have been considered scandalous.
Moreover, we shall remember that watches cannot be pigeonholed into strict categories: the manufacturers themselves, in their constant rush to follow the needs of their customers, create timepieces that can be situated in multiple niches. This was the case, for example, when Audemars Piguet commissioned the first Royal Oak from Gerald Genta in 1972, inventing the category of luxury sports watches. So, let's have a look at the different type of watches, before buying them.
As their name indicates, dress watches are elegant ones to wear on formal occasions. They usually are watches of small diameter bearing a precious dial often executed in enamel, porcelain, or other materials, light in color, and with a case made of precious metal, like gold or platinum.
The watch would provide time-only functions with only two hands, without any other complication, and a reduced thickness so that you can easily slip them under shirt cuffs. The bracelet of dress watches is typically made of precious leather, such as crocodile, ostrich, and lizard. Still, there is no shortage of elegant bracelets executed in precious metal coordinated with the case.
The Davosa Evo 1908
Dress watches have a "little brother" that is used on everyday business occasions: what is generally called a "daily beater." This kind of watch tends to be smart casual and more affordable: elegant but more relaxed in materials, colors, and strap, as well as in the presence of complications such as a second hand and a date window.
In this case, the case is often made of steel, and the strap of simple cowhide, perhaps with an embossed design to recall more precious leathers, or a practical steel bracelet, possibly softened by a particular design.
Davosa Amaranto quartz
The category of jewel watches includes all those timepieces that have primarily aesthetic value since they are worn precisely, on important occasions, and displayed as jewelry. Although they are typically worn by ladies, many similar watches are made for men.
The first wristwatches, created around the early 19th century, belonged to this category: they were bracelets made of gold and precious gems in which a watch movement was set, and often the value of the caliber was far less than that of the case and bracelet, made of gold and platinum and often covered with fancy or precious stones.
Davosa Newton Lady
This category of watches belongs to technical watches. These are watches worn during a specific activity, which is why they are collectively called 'tool watches'. In the case of diver watches, they involve contact with water, often at high depths.
For this reason, divers are rugged watches with steel cases and high resistance to water pressure. Their dials are often dark-colored, with clearly visible hour markers and hands, and covered with lumen to aid readability. The crown and case back are usually screwed down to protect the movement from water seepage, and they typically have a rotating bezel that is used to indicate the dive time.
Davosa Vintage Diver
Among the earliest technical watches are pilot watches, which originated around 1904 with the introduction of the Cartier Santos. These are watches used by airplane pilots to tell the time, as onboard instrumentation was nonexistent at the time.
They are watches of large diameter and high legibility, with sturdy technical leather straps to be worn on the sleeves of fighter jackets. Some, those used by navigators, had a chronograph function and bezels that acted as slide rules. Although no one uses them for this reason anymore, their adventurous style has proved to be very popular still.
Davosa Neoteric Pilot Automatic
In this category are grouped watches dedicated to travelers, those who, out of necessity or pleasure, must travel the world or relate to places where the local time is different. This category, therefore, includes GMT watches and so-called world timers.
The former are watches that tell the time in a different timezone through the use of an additional hour hand and a rotating bezel; the latter, on the other hand, have a bezel that shows the main cities of the different timezones on the bezel, so that the correspondence of the time in the different timezones can be seen at a glance. These are predominantly sports or smart casual watches.
Davosa Ternos Professional GMT
Field watches are the evolution of military watches, derived from the trench watches used in WWI. They are rugged, sporty, no-frills watches, aesthetically reminiscent of diver watches, but without the rotating bezel and high water resistance features. They usually mount technical straps: steel bracelets, or rubber or fabric straps of the NATO type.
Because of their assertive cut, they are trendy, even among those for whom the height of adventure is finding an open mall on Sunday.
Davosa Military Automatic
The chronograph function was invented to enable the measurement of precise intervals of time, either for a scientific purpose, as in the case of astronomical watches and navigational watches, or for a sporting purpose, as in the case of racing watches that measure the times and speeds of automobiles or horse races.
The chronographic function is thus present in many sports and smart casual watches, but it is also adopted by some very classy and sophisticated dress watches.
Davosa Titanium Automatic
Around the middle of the last century, it was imperative to have a watch that allowed you to be alerted at a specific time. Something that seems trivial today, but let's remember that electronic diaries and smartwatches did not yet exist at that time. This led to the creation of so-called alarm clocks, watches that offered an alarm function that could be activated and adjusted by the user.
Usually, they had a second barrel that provided the energy needed to sound the alarm, which often emitted a characteristic buzz and caused the watch case to vibrate.
With the great development of electromagnetic applications, watches had to have important magnetism resistance characteristics, especially when the wearer had to operate in such environments.
For this reason, the watchmaking industry around the 1950s started making watches with unique materials and construction features, such as soft iron inner cases that performed the function of Faraday cages, thus creating timepiece models that make up a small but fascinating niche in modern watchmaking.
Astronomical watches are another niche of timepieces that measure time over long periods, such as months, years, and even centuries. The simple day and date function, which we find today even within entry-level watches, belongs to this category of watches.
More sophisticated ones incorporate functions such as perpetual calendars and moon phases. Still, the information these sophisticated timepieces can calculate is virtually endless, with watches typically costly but fascinating in their mesmerizing complexity.
A detail from the Davosa Newton chronograph moonphase
The watch is an expression of style, and as such, it reflects the society around it. For this reason, the popularity of different types of watches has changed over time. For example, when the Audemars Piguet Royal Oak was launched, it struggled to establish itself in the public's taste because it was too avantgarde.
So, today we are witnessing a market that, having absorbed the hangover of luxury sports watches, is starting to move back toward smaller, more elegant watches, usually through reissues of models from the past, perhaps adapted to the tastes of the modern public.
However, we can say that diver watches are still in high demand, and that this trend, before it changes, will take a very long time indeed: so we predict that even in the coming years, the most popular and appreciated watch will remain the timeless diver that characters like James Bond have well propagated to us.
Just as the possibilities of life are endless, so are the watches designed to assist us as we carry them out. Thus, it is impossible to say which watch is best because each has its specificities. Of course, it would be unwise to go swimming wearing a dress watch, but that does not mean it is impossible.
For example, Prince William of England has caused a stir during several public appearances on formal occasions by wearing a watch that is definitely out of context: a diver, specifically, an Omega Seamaster with a metal bracelet. The reason is straightforward: that particular watch is very dear to him since it was gifted by his mother, Princess Diana, and he wears it very often for that very reason.
This prompts us to say that watches, beyond their technical function of measuring time, are objects of affection that determine a style and should be considered more than just a tool.
As we have stated, the watch is an element that makes up our look. Especially men find in watches the possibilities generally reserved for womens' accessories to complete their style. This fact alone justifies the creation of a watch collection that includes different types of watches for other occasions and functions.
So if you have a passion for fancy watchmaking and like to have your style, remember that including a beautiful watch can be an essential part of it that will help you stand out.
The Davosa-USA.com website is NOT affiliated in any way with Audemars Piguet, Franck Muller USA, Inc. Richard Mille or Richemont Companies, Seiko, or any other brand which is not Davosa Swiss. Rolex is a registered trademark of Rolex USA. Davosa-USA website is not an authorized dealer, reseller, or distributor for Rolex and is in NO WAY affiliated with Rolex SA or Rolex USA or any other brand besides Davosa Swiss. |
To get the whole picture, it is helpful to tell a bit of history that helps to understand the context. The modern ETA, which belongs to the Swatch Group, is a large container company that embraces many old (and bankrupt) former watch movement companies which have been acquired over the years. This brought as a dowry to ETA a large number of movement designs, only a fraction of which remain in production today.
A typical dress watch from Davosa
The result was that ETA became, in practice, the monopolist of movement production for other companies, the so-called ebauches. And to meet the demands that came from the watch market, from automatic watches to mechanical ones, it began to distribute production and assembly to third-party companies. One of these was Sellita, founded in 1950, which, after working for many years as a supplier for ETA, at some point decided to break away and produce movements on its own.
At that point, the design of many movements produced by ETA was already dating back several years and, therefore, was no longer covered by copyright, so anyone could use it without paying royalties to the original rights holder.
Sellita then focused on what it did best: "standard" ebauches such as the ubiquitous ETA 2824, which became the Sellita SW200, and after an initial troubleshooting phase, it began to offer products that were perfectly equivalent to ETA, as they were made according to the same design: an activity that continues to this day, with great success.
Sellita Movement SW200-D2, from Sellita.ch
Opinions on this topic are the most diverse. Traditionalists say no, but support for Sellita is unanimous. It also comes to us from some very distinguished Maisons that are Sellita's customers and not ETA's, for example, and that use Sellita's base calibers for their watches. such as Tudor, TAG Heuer, IWC, Hublot, and Oris.
A forced choice? Also. ETA, over the years, has drastically changed its policies, eventually antagonizing many of its former customers and, ultimately, even the Swiss government. There is an ongoing dispute between ETA and the Swiss Free Market Authority, which is challenging the Swatch Group company's ability to sell movements outside the group itself so as not to upset the balance of the market.
Sellita Movement SW200-1-S, from Sellita.ch
We talked about movements made to the same design. This makes them equivalent but not the same! There are differences between the two companies products, although they have the same type of movement design; for example, an ETA 2824 and a Sellita SW200 can be used in the exact watch model since they have the same diameter and measurements. And the two different movements can be used for any watch, granting a long lifespan to the automatic watches.
The most significant differences between ETA and Sellita are that - speaking in general terms - the movements produced by the two companies are equivalent but not identical. That is to say, if we scrutinize the two equivalent calibers, we will notice slight differences, especially in what concerns finishes and small parts.
Watch movements are produced in different versions, similar to what happens in automobiles. There is a basic version, an elaboré version, a top version, and a chronometer version. The more "accessorized" the versions become, the more they cost. On the other hand, they are made better, for example, with polishing and brushing surfaces or other accouterments that improve quality.
Examining the different versions shows us that an equivalent grade ETA movement is usually less finished than a comparable Sellita movement. Mind you, their operation is equally effective, but the workmanship is less luxurious.
By this term, we mean all the elements that make up the movement, i.e., screws, wheels, pinions, axles: in short, all the little bits and pieces that make our watch tell time reliably.
Again, the finishes of Sellita's models tend to be better than ETA's. But, most importantly, the different parts are not interchangeable between the two manufacturers because there are minute differences in the geometry of the teeth of the wheels, for example, or the heights of their application on the axle. This means that if you use a Sellita wheel in an ETA movement, the movement is likely to fail faster than what happens with the correct parts.
An important variable, especially in large numbers, is corporate sales policies. And here, Sellita wins and wins big. Because of its more streamlined structure, Sellita can respond quickly to minimal orders as low as a few dozen pieces, whereas ETA was unable - or unwilling - to do so.
In addition, the price of Sellita movements is always slightly lower than their ETA counterparts - something that, combined with an overall better quality of finish, slightly tips the balance in Sellita's favor over its company-mentor.
Before closing, it is worth mentioning that we are talking about the two most important Swiss watch movement production companies, so we are still on a level of excellence. In this case, there is no such thing as a company that makes good movements and one that manufactures bad movements. Both companies, Sellita and ETA, are capable of creating great quality movements that represent the top of Swiss micromechanical technology.
And so, we can conclude that, despite the title of our article, this heavyweight clash ends with a substantial draw. And those who gain are the buyers, who can have movements of excellent quality and robustness at a relatively low price.
The Davosa-USA.com website is NOT affiliated in any way with Audemars Piguet, Franck Muller USA, Inc. Richard Mille or Richemont Companies, Seiko, or any other brand which is not Davosa Swiss. Rolex is a registered trademark of Rolex USA. Davosa-USA website is not an authorized dealer, reseller, or distributor for Rolex and is in NO WAY affiliated with Rolex SA or Rolex USA or any other brand besides Davosa Swiss. |
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But as we shall see today, some 40 years after the 1980s, when ETA began its absolute dominance, the horological world changed radically. So let's explore the history of this exciting niche in watchmaking together.
A movement is the moving part of a watch that shows the passing of time. There are various types of movements: mechanical, quartz, or other types, but their characteristic feature, invented by a Parisian watchmaker called Lépine, is that they consist of a small self-contained module, which is then "encased" to make the watch.
The production of these movements, known as ebauches, was outsourced to specialized companies, which made and sold these movements to better-known brands.
Advertising page for Ebauches SA - image from Vintage Paper and Salvage's Pinterest
For various reasons, from the 1920s to the 1980s, a holding company known as Ebauches SA became a container within which most of the old movement manufacturers converged. And in the 1980s, ETA, which inherited them, was bought by the Swatch group, making it its flagship company for producing watch calibers that it used itself and also sold to other brands.
The ETA company produces around five million complete movements, both quartz and mechanical, per year; its movements represent the standard of Swiss watchmaking - a veritable touchstone for all other movement manufacturers.
ETA movements are excellent, and the old debate Sellita vs ETA, while fun to view, comes to a substantial draw, as both makers manufacture industry-standard calibers. As a note, Sellita movements use old ETA designs, and this should signify something about their quality.
For example, the ETA caliber 2824, marketed by Sellita as SW200, is probably the most popular automatic watch movement used movement in mechanical timepieces in the Global West. Introduced in 1982, since its launch, it continues, even today, to equip millions of timepieces of all kinds and types. To understand how good these movements are, let's think of the caliber as the equivalent of a car engine. Well: this engine model continues to be produced for about 40 years without any fundamental changes to its architecture: only the materials continue to be constantly updated.
Considering this fact, it is obvious to anyone how good these mechanisms are: if they had not been, we would have very different ones today. So, if you find out that the watch you have just purchased contains an ETA 2824 movement, don't feel fooled! The presence of such a caliber means quality and sturdiness, and moreover, you will always find suitable spare parts and professionals who know where to put their hands to repair it if something goes wrong. Not bad at all, we would say!
The headquarters of ETA in Grenchen - image from agneselect.com
ETA movements are made in Switzerland. And this condition is essential if the watch displays the "Swiss Made" mark. In fact, Swiss law is stringent in this regard, stipulating what characteristics any clock bearing this designation of origin must have, and the rules to be followed are much stricter than those adopted by the EU.
To use this label, a watch must mount a movement made in and assembled in Switzerland. And that is why ETA builds its calibers in Switzerland, in its various factories inherited from the movement factories that merged into the Swiss giant. The company's headquarters are in Grenchen, but its production units are located mainly in the Vallée de Joux and the Canton of Ticino.
ETA movements are typically produced in four different grades, or levels of elaboration and finishing, which concern, beyond appearance, mainly the components: base, elaboré, top, and chronometer. The highest grade, the chronometer grade, offers the best performance since it meets the stringent requirements set by the COSC, namely a daily deviation of -4/+6 seconds for mechanical watches.
In addition, many of the brands in the Swatch group, even the most prestigious ones, use, if not the movements produced by the Grenchen-based company. This is, for example, the case with Omega, which mounts calibers in its most accurate watches that have much in common with those produced by ETA.
All watch manufacturers recommend service intervals of at least five years, and some have even extended this warranty interval to ten years. However, we can say without fear of contradiction that these recommendations are highly conservative. Especially in vintage, it is often the case that we see watches that have never seen a workshop for twenty or thirty years and that continue to do their job admirably - and many times, they are animated by ETA calibers or by movements from companies that over time have merged with ETA.
By this, however, we do not mean to say that we disregard the directions of the production houses: we only mean to say that many of these movements are so well made that they survive even situations far beyond their theoretical possibilities.
A practical example is the ETA/Peseux caliber 7001. Derived from other earlier calibers, which shared its robust simplicity, ETA introduced this caliber in the 1970s, and it continues to this day to animate watches of all kinds and types, either directly or through its re-engineering into movements used by other brands, e.g., Baume et Mercier, Blancpain, and NOMOS Glashutte. Which tells much about a manual-winding or automatic watch timespan, if it is designed with quality in mind.
The Valjoux 72 chronographic movement - image from revolutionwatch.com
We'll tell you a secret: even His Majesty Rolex has used an ETA-made caliber in its history. It was a reworked version of the Valjoux 72 chronograph caliber, which it used for several years in the Daytonas. This was a hand-wound chrono caliber that was produced from 1938 to 1974 and whose design was derived from the Valjoux caliber 23, dating as far back as 1914!
Among the best-known brands that have used this caliber are Breitling, Universal Geneve, and TAG Heuer, but there are many lesser-known ones - it is believed that at least 16/18 different brands have used this movement. Moreover, this is one of the practical examples of the Swiss mode of production known under the name "etablissage:" the making of timepieces by combining elements produced by specialized suppliers.
Despite what is often believed, many houses resorted to etablissage, including Patek Philippe, Audemars Piguet, and Vacheron Constantin, which often purchased their calibers from other manufacturers: among the most famous is Jaeger LeCoultre, which has been nicknamed "the watchmaker of the watchmakers" because of this feature.
Similarly, ETA movements have equipped the watches of a great many brands, from the most famous to the most esoteric, and have done so for a great many years: suffice it to say that although ETA was founded in 1856 by Urs Schild, some of the brands that came into it, such as FHF, Fabrique Horlogere de Fontainemelon, date as far back as 1793. It can be said without fear of contradiction that ETA movements, in one way or another, have moved the entire Swiss industry!
Without delving too deeply into the history of Swiss watchmaking, in which ETA played a significant role, we must recognize that the effects of its purchase by the Swatch Group are still felt to this day, and its fundamental presence continues to influence the entire Swiss watchmaking industry.
But this does not affect the most important fact for those who use watches daily: ETA calibers for some 50 years have meant quality at a fair price. And that probably, without ETA, the Swiss industry would not be where it is today, which is the world leader in this industry we appreciate so much.
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The Davosa-USA.com website is NOT affiliated in any way with Audemars Piguet, Franck Muller USA, Inc. Richard Mille or Richemont Companies, Seiko, or any other brand which is not Davosa Swiss. Rolex is a registered trademark of Rolex USA. Davosa-USA website is not an authorized dealer, reseller, or distributor for Rolex and is in NO WAY affiliated with Rolex SA or Rolex USA or any other brand besides Davosa Swiss. |
Amplitude Amplitude (semi oscillation) of the balance is the change between peak (highest amplitude value) and trough (lowest amplitude value) within a one-hour period
In a watch that requires automatic winding, the centrifugal and gravitational forces are used as an energy source. A semicircular weight called the rotor or balance weight winds the spring through the arm movements of the person wearing the watch. As an automatic watch is continuously being wound, the tension spring has a sliding clutch instead of an end hook. When the watch has been wound completely, the spring descends, and overstraining is circumvented. For more information about Automatic Watches please see our essential guide
Beyond Steel Beyond Steel® from Davosa has truly outstanding properties. With a hardness comparable to a diamond, it is corrosion and heat resistant, rust and nickel-free, and is practically indestructible. Beyond Steel® can be considered a material in a super class of its own and Davosa has harnessed the outstanding, high-performance properties to create the optimal bezel inlay for watches such as the new Davosa Argonautic BGBS. For more information about watches that offer this feature
Click to view our useful guide to watch bezel types
Bronze is a copper alloy that reacts when it is exposed to oxygen allowing a natural patina to form (oxidization). Natural oxidization of the bronze will gently provide varying degrees of coloration in brown, red, black, blue, or green hues that will give each Davosa bronze watch its own unique and distinguishing character. Oxidation of bronze is a natural process and not a quality defect. To keep the oxidation of the bronze components of a DAVOSA watch to a minimum before it is worn by the buyer, the watch is delivered in a vacuum-sealed protective cover. We recommend keeping the watch in this cover before wearing it. When the watch has been unpacked, the bronze parts should not touch the skin, to avoid locally increased discoloration of the surface. Bronze watches should be stored cool, dry, and protected from light. Cleaning a DAVOSA bronze watch: We recommend not to remove the patina. It acts as a natural protective layer for the bronze. You can carefully clean the bronze parts, to remove unsightly marks: We recommend mixing salt with a little vinegar and rub in with a soft brush, then rinse with water.
Both decorative and functional, bezel inlays can be made from a variety of materials but are mostly made of a high-tech ceramic that is extremely scratch-resistant with a hardness of 1250 HV (Vickers). Both heat and corrosion-resistant, the colored bezels possess a smooth finish thanks to a high-gloss polish. An elaborate and expertly created production process ensures that each bezel is of a consistent high quality and possesses exceptional color brilliance. For more information about watches that offer this feature
Click to view our useful guide to watch bezel types
A Chronograph or Chrono watch tells the time and is also equipped with a timer mechanism or stopwatch. A chrono can be easily recognized by the extra push buttons, which release, stop, and reset the chronograph hand. This hand turns once a minute, like a second hand on an auxiliary watch face. Further small hands count the minutes, half hours, hours and even tenth of seconds respectively. For more information about watches that offer this feature
The GMT function for wristwatches was originally developed in the 1950s for pilots whose job regularly took them back and forth between different time zones. The acronym GMT refers to Greenwich Mean Time: the official ‘world time’ until 1928. Today it has been replaced by UTC or Coordinated Universal Time, however most watchmakers still use the older terminology when referring to watches with a second time zone. How do GMT watches work? Click to view our dual time watch guide & Click to view our GMT Watch Guide
The helium valve was specifically developed for professional divers, who can work underwater for extended periods of time. During their breaks they rest in diving bells which are filled with a mixture of helium and oxygen. The helium molecules are so small that with extremely long dwell times and under high pressure, they can penetrate the watch case through the watch seals. So, there is a balance of helium molecules in the decoration chamber and in the watch case. During decompression an overpressure is created in the watch case. Helium molecules cannot escape from the watch case as quickly as, for example, from the body/tissue of a diver. The helium valve allows the excess pressure to escape from the watch case without the watch glass being blown off. Click here for more information about watches that offer this feature
K1 Mineral Glass 1 Mineral Glass is a super-hardened glass that is created by an innovative grinding process. Crystal clear, K1 Glass is scratch and impact resistant, and is known for its strength and superb clarity, making it the ultimate glass for watch faces used by watchmakers. According to the Vicker Hardness Test, Sapphire has a hardness of around 1900, K1 around 700 and Mineral Glass around 380. For the Mohs Hardness Scale (from 0-10, the hardness of a diamond is 10): sapphire is around 9, K1 is around 6 and mineral glass is around 4. Click to view our Watch Crystal Guide
Moonphase Adjustment The moonphase feature on a watch is designed to display the 29.5-day lunar cycle. However, in practice, this is complicated since the moon does not follow an exact 24-hour rhythm. In order to adjust the moonphase function pull out the crown to position 2 as explained in the instructions provided. You can then move the moon around in a clockwise direction. The simplest way to set the moonphase dial is to wait until there is a full moon and then set the full moon icon at the top of the dial. However, if you would like to set the moon in its exact phase immediately it is necessary to research the current phase of the moon either online or by an almanac. Remember it will take almost a month for the Moonphase dial to rotate. Click to view our moonphase watch guide
Iridescence is an optical phenomenon that gives Mother of Pearl its characteristic shine and produces a rainbow of different colors depending on how light hits it. The insides of certain seashells are made up of multiple thin layers of material, which are responsible for creating this shimmering effect. Incidentally, pearls are created in a similar process. The thin overlying layers break and reflect light differently, resulting in a color spectrum that you can also find in a rainbow.
PVD Plating PVD stands for physical vapor deposition and offers the ultimate in robust and long-lasting color and composition. In the PVD process the watch case or strap is placed in a sealed, pressurized chamber where the material is vaporized, creating a saturated atmosphere. The basic substrate stainless steel becomes completely saturated by vaporized molecules, creating an even and deep deposition of color. In contrast to traditional plating or lacquering techniques, which only coat the surface of the substrate, making it subject to abrasion and tarnishing through exposure to UV rays or moisture, a PVD coating does not discolor thanks to the complete penetration of the color particles into the metal, allowing for a flawless finish. Click to view watches that offer this feature
SuperLumiNova luminescent pigments are the latest patented development in the field of non-radioactive luminescent pigments. Thanks to their highly improved light storage capacity, these pigments can be used as luminescent markers on watch hands and dials. In essence, the photoluminescent pigments work like a light battery. After sufficient charging with either sunlight or artificial light, the stored light energy is discharged in the dark over a long period of time. This charging and discharging process can be repeated indefinitely and does not deteriorate or weaken over time. Click to view our watch lume guide
The tachymeter scale on the watch face of a chronograph is used to measure the speed, e.g., of a car over a 1-km (0.62 miles) distance. The chronograph is activated when the vehicle passes the starting point and deactivated when the vehicle has reached the final point. The figure shown on the tachymeter scale corresponds to the speed in km per hour. The speed must be equal over the whole test distance. Click to view our essential racing watch guide
A telemeter scale enables the calculation of the distance between an acoustic signal and its own position. Or, put more simply, it can be used to determine the proximity of a storm. To do this, the chronograph is started when lightning strikes and stopped at the first clap of thunder. It is then possible to gauge how far away the storm is by reading the telemeter scale and using the second hand as a counter. The scale is based on the well-known sonic speed value (343 m/s or 1,235 km/h - 1,126 ft/s or 768 mph) and was originally employed in a military context. It was used to determine the enemy's position via muzzle flashes and cannon fire.
Tritium is a colorless gas and is the only naturally occurring radioisotope of hydrogen. The name Tritium originates from the Greek word meanign 'tritos' and refers to the three components of the atom (3H). ‘Tritium has been used for decades in a variety of applications where constant, independent, and long-lasting light sources are essential. On the dials of military watches, you will often find a red, circular symbol with the notation ‘3H’ that refers to the use of tritium. In ‘civil’ watches, the abbreviation ‘T25’ denotes the same thing. In the past, luminous tritium was applied directly to the dial. Today’s watchmakers are more careful and fill the gas into fine tubes made from borosilicate glass, a highly resilient and ISO-certified glass used in chemical engineering. These Gaseous Tritium Light Sources (or GTLS) are not only exceptionally safe, but they also guarantee the watch wearer at least ten years’ constant luminance – without any external energy source. For more information about watches that offer this feature
Wristwatches that are resistant to water penetration up to the specified depth are referred to as "water resistant". "Water protected" means that the watch is resistant to splashing water or everyday (hand) washing only. The DIN standard 8310 regulates whether a watch is considered "water resistant" or not. The criteria are typographic tests. If a watch can withstand a pressure of 200 meters deep, this means to 20 bar or 20 ATM. The watch can be classified as a diver's watch, and you can dive with it safely. Watches with 10 ATM, however, should be used only for swimming and snorkeling, while watches with 5 ATM are only considered "water-protected", whereby they are protected against splashing water and can be worn while bathing. If a clock is only awarded 3 ATM, it should be limited to splashing water only. To view our essential guide about water resistance: Click to view our Essential Diving Watch Guide
]]>But what is it that makes the difference between the various movements? Most often, the manufacturer is only sometimes the one that physically puts a mark on the watch movement, but the actual job has been done by someone else.
So let's almost physically get inside our timepieces and examine one of the most well-known movement manufacturers in the watch universe, namely Sellita. This company is the source of the endless debate Sellita vs. ETA about which is best - so let's go find it out!
The Sellita company seat - image from sellita.ch
It is not a particular type of mechanism (which in watchmaking is called, precisely, a movement) but simply the name of the factory that produces it. Sellita, along with ETA, is one of Switzerland's most famous and widespread contemporary caliber manufacturers.
Its annual production is not stated, but analysts estimate it in the range of 1.5 million pieces per year, which the company sells to many famous and not-so-famous brands. Interestingly, Sellita began in 1950 as a service company working for the Swiss movement giant, namely ETA. Still, over time it separated, going on to sell its own movements in competition with its former "customer."
Not only has Sellita's quality grown over the years to that of ETA: this company produces the same models that ETA makes since the original designs of several movements still going strong are so dated that they are now free of rights. For example, the well-known ETA 2824 movement debuted in 1982, so anyone today can replicate and repurpose it without having to pay a fee to ETA. And this is exactly what Sellita is doing with its workhorse movement, the SW200.
As a note, it is pretty common to use "older" caliber designs in watches: even if the horology industry continues to experiment, the typical manual-winding or automatic watch lifespan is about forever, if the mechanism is properly maintained. So, do not feel cheated if you discover that your new watch is powered by a caliber that was designed 40 years ago: this is the evidence that this caliber was extremely well-designed!
A Sellita-made Davosa movement - image from Davosa USA
The quality of Swiss movements is well known to all, and Sellita is no exception. After a tough start, this manufacturer has refined its products to make them of excellent quality, comparable with those of its previous customer, namely ETA.
The work was mainly in improving the materials and elements that make up the movement, namely all those wheels, pinions, and springs that make up the mechanical part of the movements. To date, Sellita movements represent the watchmaking standard of Swiss movements, on which all world manufacturers compare themselves: and this should tell us something about the quality described by this manufacturer.
And today, even more than before, Sellita's position as a movement manufacturer has been affirmed, thanks to a long ongoing dispute that has seen ETA confronted by the Swiss antitrust agency. In practice, ETA today can no longer sell its movements outside the Swatch Group, of which it has long been a member, which leaves Sellita as the undisputed market leader in Swiss watch movements outside the Swatch Group.
The use of a designation such as "Swiss Made "in watchmaking is regulated by a specific law of the Swiss Federation. To use such a designation, an object - be it a watch or a watch movement - must meet specific characteristics, such as being made from components at least 60 percent of whose value comes from Switzerland and being assembled in Switzerland. Those who do not meet these parameters cannot use Swiss-Made.
And Sellita, which historically worked in its Swiss factories to produce movements for ETA, meets these characteristics. Incidentally, a Swiss Made watch must have a Swiss Made movement. Given the list of its current customers, we can safely assert that Sellita's movements absolutely comply with what the law dictates.
The first company to use Sellita movements was ETA itself, which subcontracted the assembly of its movements to Sellita, enabling it to acquire the dominant position, in terms of volume, that it retains to this day.
But after the closure of supplies outside the Swatch Group, of which ETA is a member, the companies that previously sourced their ebauche (i.e., basic movements) from ETA had to find other suppliers. Since Sellita produces calibers identical in performance, shape, and size to the ETA originals, relying on Sellita is practically natural.
Among the most famous brands that have relied on Sellita for their needs, we can find names including Hublot, IWC, Oris, and TAG Heuer, as well as a great many other independent brands that have smaller production runs, since Sellita, contrary to what ETA used to do, directly supplies even quantities of a few dozen pieces.
Initially, movements produced by Sellita cost a little less than those produced by ETA. Still, with ETA closing to the market outside the Swatch world, prices may develop according to market laws.
It is not possible to say how much a single Sellita movement costs since there are different types of movements with varying degrees of finishing, and the price changes according to the quantity of the order: a piece taken individually will have a unit cost much higher than 1,000 pieces bought all together at the same time.
However, we can say that a new Sellita workhorse automatic watch movement, namely the SW200-1, in the basic version, costs around $190.
Sellita also made complete watches in its early days - image from Ebay
The supply of ebauches, i.e., blank movements produced by specialized houses, is one of the mainstays of Swiss watchmaking. Over the years, the majority of the ebauche manufacturing firms have gradually condensed under a single holding company, which then became ETA and was bought by the Swatch group.
Sellita, within the galaxy of alternative movement manufacturers, became the most significant player in Switzerland. But at the end of the day, in a watch movement, what matters is the quality of the finished product - and Sellita has proven over the years to be a reliable, high-quality manufacturer making excellent movements.
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The Davosa-USA.com website is NOT affiliated in any way with Audemars Piguet, Franck Muller USA, Inc. Richard Mille or Richemont Companies, Seiko, or any other brand which is not Davosa Swiss. Rolex is a registered trademark of Rolex USA. Davosa-USA website is not an authorized dealer, reseller, or distributor for Rolex and is in NO WAY affiliated with Rolex SA or Rolex USA or any other brand besides Davosa Swiss. |
Vintage ad page for Mulco waterproof watches (1940s) - image from vintagepaperandsalvage.crater.com
The companies advertised the first water resistant watches as "waterproof." The reason was that these timepieces for the first time had a case insulated from their surroundings, thus protecting the movement from water and dust, another of the great enemies of watches at the time.
As the years passed, however, people began to practice underwater activities like snorkeling and diving, which did not exist at the beginning of the century. Hence, companies had to study different methods of making watches watertight at a given depth. As a result, the wording "waterproof" was changed to "water-resistant," and a universal reference of depth was inserted to indicate what pressure they could successfully withstand.
So nowadays, we talk about water-resistant watches and indicate how depth-resistant they are. But beware: numbers are not everything, and do not mean what they seem at a first glance!
Davosa Black Ternos Ceramic LE - image from davosa-usa.com
Maybe it has happened to you or people you know. They went to the pool with their watch on their wrist, possessing a water resistance of 30 meters, and after jumping into the water, they discovered to their horror, that water had entered the watch. How come?
The answer is that water resistances are calculated under stable pressure conditions. That is as if you attached the watch to a wire and slowly submerged it. If this does not happen, for example, we dive into the pool, and the water pressure on the watch seals is much higher than what you assume.
Just think that the act of swimming freestyle subjects the watch to a pressure of about 4.5 bar (1 bar is the pressure required to make the water rise 10 meters in a pipeline). Water pressure in our home pipes reaches 3 bar for the faucet and goes up to 3.5 or more in showers. That is why it is always better to take off a typical dress watch, even when washing our hands! In fact, most watch manufacturers suggest wearing watches with a water resistance of at least 100 meters for swimming in the pool and snorkeling and 200 meters for amateur diving, while for deep and professional diving, they recommend watches with a water resistance of at least 300 meters.
Although everything suggests that you can wear a diver watch in the shower without too many problems, as long as it has good water resistance and, above all, has been recently serviced (the seals on a diver's watch have a limited lifespan), it is always best to avoid showering when wearing a timepiece. Why?
Steel is a thermal-sensitive material that expands with warmth. Therefore, when entering a hot and humid environment such as a shower, or even worse, a sauna or steam room, it could swell and thus allow the entry of water vapor inside the watch. If this happens, you will notice it by the condensation that settles on the glass. In that case, to avoid the forming of rust in the watch movement, an overhaul by a watchmaker becomes a must. In short, best to avoid that.
Davosa Ternos Professional TT GMT caseback showing the ATM indication - image from davosa-usa.com
All watches display their water resistance on the dial or case back. This resistance is usually expressed in meters, feet, bars, or ATMs - ten meters are equivalent to one bar/ATM, as we have already mentioned. However, you should consider these numbers as a rough indication, which in practical use should be taken with a lot of common sense.
Beyond that, the typical diver, or sports watch with good water resistance, has two notable features: the screw-down crown and case back. These two elements reveal that a watch is designed to resist water. If the case back is press-in, and the crown is easy to pull out, the timepiece will have limited water resistance.
The presence of a screw-down crown has also a side effect: almost all diver models available on the market are automatic watches, if mechanical, or quartz watches, as winding them up manually would impeach their water resistance in time. In fact, the needs for waterproof watches - originally developed by companies such as Harwood and Rolex in the late Twenties - prompted the development of automatic movements for wristwatches, which were well known, but until then had not received much interest by the public and the industry.
A smartwatch used when swimming - image from t3.com
We'll let you in on a secret. The traditional watches vs. smartwatches debate is not a thing in this field, as the devices that professional divers use on a daily basis are, in fact, very specialized smartwatches. Usually, traditional timepieces have become a backup at best for these professionals.
So, it is undoubtedly possible to swim with a smartwatch, but it is important to carefully follow the manufacturer's instructions, which will explain what water resistance limit your device can withstand. We suggest referring to the examples that accompanies this article to find out which activities are allowed and prohibited for each level of water resistance.
To avoid problems with our precious timepieces, the best solution is to rely on a table that lists the most common water resistances and the "safe" water activities with those resistance levels.
As we said, however, each watch is its own case. Even a diver's watch, if not periodically serviced with gasket changes, cannot ensure the performance shown on its dial, even remembering that these are always calculated by default, with a deviation of about 20 percent less than the actual resistance level of the watch.
Also, remember that when performing routine maintenance on a watch, a water resistance check is typically not part of the "package" and, therefore, must be requested separately from your watchmaker. The best advice, in general, is to err on the side of caution, as not doing so could cost you dearly.
Most ladies' watches offer minimal water resistance - image from davosa-usa.com
This level, equivalent to the pressure exerted by 30 meters of depth in water, rounds up most watches that offer almost no water resistance. But, as we have said, these watches could be challenged by even simple exposure to running water from a simple faucet in our bathroom.
Therefore, it is highly advisable to avoid any kind of activity involving water with such watches: thus, avoid washing, washing the car, watering the lawn, much less taking a dip in the pool.
Can you swim with a 3 bar watch?
We do not recommend using watches with these characteristics for any aquatic activity and, therefore, also for swimming. This means we should not wear watches with 30 meters of resistance during this activity.
The upper level of water resistance is 50 meters. Although this level of resistance justifies using it in water for a leisurely swim, avoiding diving and diving, we still prefer to avoid subjecting such a watch to this kind of situation.
Thus, washing your hands with the watch is certainly possible, but avoiding more strenuous activities with tools such as cleaning and irrigation systems that may have high water pressures is better.
A watch of this type, usually a sports watch, should easily withstand a simple swim, but as mentioned above, we always advise caution with more intensive use.
Davosa Ternos Sixties 100 mt water-resistant watch - image from davosa-usa.com
The first commercial diver watches, namely the Blancpain Fifty Fathoms and the Rolex Submariner, launched in 1953, initially offered a water resistance of 100 meters, which would be considered hardly adequate today for any professional diver watch.
These watches are intended for more intensive water use, so they can undoubtedly withstand all kinds of surface water activities, as well as some snorkeling and limited scuba diving.
A watch with a water resistance of 100 meters should easily withstand all normal water activities, including snorkeling and light diving.
Davosa Ternos Ceramic 200 mt water-resistant watch - image from davosa-usa.com
Watches with water resistance of 200 meters are professional watches that you can wear for more demanding recreational diving activities. Many of these timepieces also feature typical systems used by watches for high-depth activities, such as a helium escape valve.
Although it is not specified, most diver watches are certified to ISO6425, and the specification establishes specifications for timepieces that can bear the designation "diver" start in this category.
Most of these watches are diver watches, which use typical systems such as a rotating bezel and luminescent hands to help in low-light situations. Water is the natural environment for these timepieces, so you can wear them for any aquatic activity.
Davosa Argonautic BG 300 mt water-resistant watch - image from davosa-usa.com
Over the 300-meter water resistance, there is the world of specialized divers, watches that withstand depths of half a kilometer and more, up to 12,000 meters, which is the depth of the deepest point of the earth's oceans, the Mariana Trench.
These watches are made for the most demanding enthusiasts and professional divers, who wear them as professional tools for their most intense and challenging activities.
Those who buy such a watch know that they can do much more with it than just swim. Thus, such a watch is a professional model: it is designed to withstand depths our bodies cannot go and can only be tackled by special diving suits, submarines, and bathyscaphes.
Although it all seems very clear from the indications on the watch, this is the case where we need to be more careful instead. Remembering that watches and water are not good friends is a good starting point for taking care of our mechanical and electronic friends, and subjecting them to proper maintenance is essential, even more so than for a traditional dress watch that sees water from afar.
But all this still leads us to consider that man has managed to create advanced objects that can go where he can never go. And that is still a comforting thought for the future.
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Image on top from truefacet.com
The Davosa-USA.com website is NOT affiliated in any way with Audemars Piguet, Franck Muller USA, Inc. Richard Mille or Richemont Companies, Seiko, or any other brand which is not Davosa Swiss. Rolex is a registered trademark of Rolex USA. Davosa-USA website is not an authorized dealer, reseller, or distributor for Rolex and is in NO WAY affiliated with Rolex SA or Rolex USA or any other brand besides Davosa Swiss. |
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Not only can you, but you must! The leather on our straps is of natural origin, and every natural element continues to be alive, in a sense. So to prevent it from drying out and cracking, it is best to take care of it with specific products, just as we do with our skin. But this also applies to all other materials as well, since they, too, come into contact with an organic material during the day, which is our skin!
Not everyone remembers that our skin excretes sweat, which contains bacteria and other harmful substances that our body sheds away. These must be removed to prevent the skin of the strap - especially the inner layer, which is usually the most delicate - from soiling, thus cracking and making the surface abrasive and unsightly.
The same happens with the outer part of the strap, which must be protected by proper treatments to keep it in good "health" at all times. That's why we should use leather conditioning, and to do this, we need to use specific products similar to what we employ for shoes.
Water-resistant leather strap - image from condorstraps.com
As a watchmaker uses specialized products when performing a manual or automatic watch maintenance operation, we need to use specific products for the wristbands. For example, conditioning products that care for the leather of the bands and keep it soft. To achieve this effect, the leather must be moisturized. Otherwise, the natural fibers of the skin will dry out and crack.
But to do this, you need to follow some good, sometimes unintuitive rules.
The Latins used to say that "in medio stat virtus," that is, it's is better to stay in the middle, and they were right. So even in caring for leather straps, please don't go overboard with conditioning and polishing because doing it too often could have counterproductive effects. Thus, taking care of leather straps once every three to four months is usually more than enough to keep them in excellent health. Well-tanned leather hardly needs any maintenance, although this helps. The golden rule is that if the leather feels dry and rough to the touch, it probably needs conditioning.
Also remember that certain locations have an effect on leather watch straps. For example, humid climates and sea air are particularly nefarious for wristbands, and you should avoid contact with salt water: in the case, rinse immediately after with fresh water.
Go very cautious with the application of conditioning products. Too little is always better than too much. Even if the leather looks very dry, better to apply a light layer and then check its condition after some time. As you know, leather is a living material, like wood, so we should avoid excesses.
Not all leathers are the same, precisely because the quality might be different as the tanning, dyeing and finishing treatments. So before applying new conditioning to a strap, test it with an inconspicuous area to rule out any unpleasant interactions. In case there is, contact your trusted shoemaker, who will probably be able to help you in case of need.
Ruined wristband strap - image from strapsco.com
The answer to this question is yes, absolutely, but preferably using specialized products. There is a wide choice of products for leather watch band care, and indicatively, these can be divided into four main types, so there may not necessarily be a "one-size-fits-all solution" for all your bands! As mentioned above, we suggest you to do some testing because the result may be very different from strap to strap.
Remember that the following cleaning products are almost always mixes. The manufacturers mix and add several ingredients such as perfumes, oils, and more - so each final product often makes its own story.
This is a natural oil-based product, usually from mink or ox hoof: it works very well, but you have to pay attention to the manufacturer's directions that that specific product is suitable for fine leather goods because if it is not, it could make the strap sticky.
Lighter and less "invasive" than oil, it is more suitable for more refined, thinner straps of exotic skins. It is usually enriched with polish, so in addition to nourishing the leather, it also makes it shinier once polished with a cloth.
There are various types of wax, both mineral and natural. It is suitable primarily for surface treatment, especially for the outside of the straps, since it cannot penetrate deeply and, therefore, cannot really nourish the leather, but it is perfect for polishing them.
Certain leathers possess unique surface finishings - such as suede or nubuck - that require specialized conditioners for that type of leather. In this case, expert advice from a professional is advised.
Taking care of a leather strap - image from bestfixwatch.biz
Whether you use an oil or cream to clean your straps, proper application of the product makes for the best result: take the time to get organized, buy the right products to do so, and avoid DIY solutions.
Lay a clean towel on the surface of the table and place the strap on it, after having removed it from the watch. Next, prepare several soft cotton rags that you will use for the different steps of cleaning and polishing. Wet one of these in warm water, wring it out well, so it is just a little damp, and wipe it over the outer surface of the strap. For the inner one, on the other hand, dab by pressing without rubbing too hard.
When finished, dry the wristband well with a dry cloth. At this point, apply the product you are using in circular motions to the surface of the strap. Once finished, let it work deeply for ten to fifteen minutes, and afterward, polish it with a clean cloth, especially the outer part, and let the strap lie flat in the shade and absorb the product well.
"Exotic" leathers such as crocodile, lizard, ostrich, and the like need more care: they often show whitish stains originating from moisture, which stagnates due to the use of products that are too oily. To protect these more delicate and precious skins, use lighter, gentler creams and products better suited to these types of skins.
When there are stains, perhaps old ones, on a watch band, the best thing is to rely on a specialist, such as a shoemaker. But if you necessarily want to try a DIY solution, knowing that you could irreparably ruin the band, read on.
There are old home remedies that work on leather surfaces such as couches, and they can also be applied to your straps.
For example, white wine vinegar sometimes works wonders. To remove a stain, thoroughly moisten a rag with vinegar, wring it out and gently wipe over it. Other liquids that can have an effect are alcohol and nail polish remover.
Not all stains are the same! If the stain is grease-based, try to absorb as much of it as possible by applying a thin layer of baking soda and letting it sit overnight.
The next day you will immediately proceed with a leather conditioning treatment to mitigate the damage such an aggressive product could do to the leather. Remember: baking soda could not be the best choice for other uses while cleaning a watch strap.
Removing stains and mold from leather - image from originaltuscany.com
Smelling is precisely one of the main reasons why watch lovers regularly apply the conditioning treatment to their straps, not just on the band's outer surface. Our sweat contains bacteria, and some of these are responsible for the foul odor that accompanies us when we wash poorly.
Let us also remember that in the case of certain diseases, our sweat has a more pungent odor than usual, and therefore it is necessary to wash it more, and this also applies to the leather straps that come in contact with it.
A good conditioning treatment should eliminate or at least, highly reduce the problem of strap odor. Remember that some of these specialized products have more or less pronounced fragrances, or these can be added, during the application, with an addition of a tiny amount of essential oils, which will give a pleasant scent to the watch band.
A watch band is much like a good pair of shoes: some last a season and others of better quality that seems eternal. And the same goes for watch bands; some are made sloppily or with poor quality leather and, after two years, are thrown away. Others, however, last a lifetime.
Good maintenance of a strap, however, helps to prolong its life. And this is very important, mainly because original straps, if adequately maintained, add value to a watch. So much so that many collectors, once they purchase the watch, replace the wristband with a generic model and keep the original strap disassembled to maintain its value.
Fluco shell cordovan distressed leather strap - image from auntay.com
Although it is sometimes necessary to replace the strap, and considering that generic ones, even of good quality, cost ten to twenty dollars, these maintenance tasks prove essential to prolong the watch's life. More importantly, they allow us to have multiple outfits for our timepieces, so we can vary the style according to the occasion we are going to.
Caring for our leather strap watches is similar to caring for our shoes: let us remember the old adage that held that to judge a man, one must look at his shoes. In the case of a watch lover, one must look at his wristband.
Header image from stridewise.com
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The Davosa-USA.com website is NOT affiliated in any way with Audemars Piguet, Franck Muller USA, Inc. Richard Mille or Richemont Companies, Seiko, or any other brand which is not Davosa Swiss. Rolex is a registered trademark of Rolex USA. Davosa-USA website is not an authorized dealer, reseller, or distributor for Rolex and is in NO WAY affiliated with Rolex SA or Rolex USA or any other brand besides Davosa Swiss. |
Sometimes, looking at old mechanical watches, we find that on the dial of some stands out this same inscription: antimagnetic. But what does it really mean? The most straightforward answer is that that watch is impervious to magnetic fields, or at least is more resistant than those that are not.
The issue of magnetism has plagued the performance of manual wind and automatic watches since their fundamental use in the past, which was to aid in calculating the ship's point. Watchmakers of the time had studied various expedients, starting with the help of nonferrous metals for mechanisms: the first experiments in this regard occurred in about 1850, employing materials such as palladium, and continued in the first years of the new century, with Tissot releasing its first antimagnetic watches after WWI. So although mechanical watches can get magnetized, watchmaking technology has made many steps forward since then!
Image from tissotwatches.com
If you pay attention to the precision performance of your watch, you can't miss having a magnetism-resistant watch. The good news is that all timepieces on the market now are. Materials have made great strides, and the elements that equip modern watches are made to diminish the effects of magnetism substantially.
On the other hand, this problem exists when it comes to vintage watches. These timepieces are a bit more delicate precisely because their materials are less technologically advanced and therefore need some extra care.
Exposure to intense magnetic fields causes magnetization of the watch movement's ferrous elements, which tend to stick together, thus affecting mechanical precision. This is most evident in the hairspring. Its coils, which are thin and very close together, are quite a lot affected by magnetism, as they tend to stick together, affecting its performance.
A magnetized hairspring, with the coils sticking together - image from pocketwatchdatabase.com
Magnetic fields are caused by high-voltage electric current or appliances that use electromagnetic fields: among many, loudspeakers and cellular phones (which were famous for demagnetizing the magnetic stripes of credit cards), hair dryers, and even women's handbags (which often conceal magnets in their clasps). Fortunately, mechanical watches of today have almost permanently archived the problem precisely because of technical and material innovations.
Of course, all machinery has its limits, and the antimagnetic characteristics of watches also have theirs. One of the most famous antimagnetic watches is the Rolex Milgauss, launched in 1956, whose name means "one thousand gauss," where gauss is the unit to measure magnetic fields. It was therefore designed to withstand 1,000 gauss.
The Rolex Milgauss - image from youtube.com
Today, certain watches such as the Omega Seamaster Aqua Terra withstand as much as 15,000 gauss - 15 times as much - and to which direct exposure to a magnet generating a magnetic field of 5,000 gauss does nothing. To give you an idea, they are designed to withstand the magnetic field emitted by a magnetic resonance imaging system (MRI).
Thus, even the best antimagnetic manual winding or automatic watches accuracy can be affected by magnetic fields such that the watch is magnetized afterward. It depends, of course, on the intensity of the exposure.
There are several signs that a watch has been magnetized: generally, the watch runs fast and shows different timekeeping at other times of the day. So, if you are wondering why does my automatic watch run fast, magnetism could be the explanation.
The ultimate test to determine this is to put the watch next to a manual compass. If the compass needle moves toward the timepiece, it means the watch has been magnetized.
But reassure yourself: if you wonder if do magnets ruin watches, the answer is that removing magnetism from a timepiece is not that complicated. You can do it at any watch shop and even at home, thanks to a small electrical device sold for a few dollars (which, by the way, will also help you demagnetize your screwdrivers).
As we have said, the automatic watch maintenance when demagnetizing a watch is quite simple and is not destructive to its performance. Any watchmaker can do it in a few minutes and at a negligible cost - a few dollars. But if you are wondering if you can demagnetize a watch at home, the answer is yes. There are devices on the market that do just that.
A simple demagnetizer - image from walmart.com
Such a demagnetizer is very simple to operate:
Repeating the operation a couple of times ensures that the clock is completely demagnetized. The watch doesn't even need to be stationary - it works perfectly even on working timepieces. And it is extremely affordable (a couple tens).
Electromagnetic fields deeply affect our world, so it is always quite difficult to protect our watches, especially older watches such as vintage watches, which are most affected by this problem.
Keeping watches away from electromagnetic fields is the first rule: fortunately, the effect of magnetic waves is not proportional to their distance but logarithmic since the intensity doubles each time distance is halved. This means that, in practice, only direct contact with the magnetic source typically causes magnetization. And in any case, the field generated is often so low that the watch still resists the effects of exposure.
Quartz watches, by their nature, are more resistant than mechanical watches to magnetic fields. The main reason is that in these, there is no hairspring, the element that is most susceptible to magnetism. However, analog watches with quartz movement (that is, equipped with hands to tell the time) also contain parts made in iron-based materials, so they, too, can be subject to magnetism.
The tiny rotor of a quartz movement - image from watchrepairtalk.com
These watches contain tiny rotors that advance the hands through the action of a magnetic field, so an amount of magnetism could affect their movement. Therefore, even for quartz watches, the intervention of a demagnetizer may be helpful.
Typically, a magnetic field will not affect how long a watch battery lasts because the materials used inside are non-magnetic. A different matter, however, for the capsule containing them: if it is made of iron-containing material, this can be magnetized and affect the watch's performance.
Therefore, passing on a demagnetizer can be helpful in solving this kind of problem.
The famous IWC had developed a watch model, called the Ingenieur, that withstood extremely high magnetic fields due to its design features. The IWC Ingenieur, like all professional antimagnetic timepieces, has the movement enclosed by a soft iron cage that acts as a Faraday cage.
IWC Ingenieur - image from iwc.com
But the House of Schaffhausen was not the only one to come up with a particular watch like this: many other companies, such as Omega, Rolex, Jaeger LeCoultre, and Eberhard, have developed fascinating antimagnetic watches throughout their history, which are still highly sought after by enthusiasts today.
Magnetism, fortunately, has little effect on modern watches but learning to recognize its effects and how to eliminate them is helpful for any watch enthusiast. The accuracy of our timepieces, precise and sensitive little mechanical worlds that demand our attention, and amaze us every day with their complexity, depends on it.
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Top image from thoughtco.com
That's why the best professional diver's watches must have luminescent hands and markers, and the more bright these are, the better for the diver. However, the substance that was originally used to ensure nighttime visibility was radium, an element that was hazardous to health, especially to those who applied it to watch hands and dials. In time, the watch industry replaced radium with tritium, and eventually, with another material known today by the generic name of "lumen", which is completely safe but less bright in the dark.
Davosa has worked hard on the goal of updating this brightness, and has finally made an even more beautiful and brighter watch. The new Davosa Argonautic Lumis incorporates several improvements, and the most evident one is the use of luminous elements made of tritium gaseus light sources (TGLS) in green color.
The TGLS are sealed borosilicate glass microtubes, which are extremely safe, and contain an atmosphere of tritium gas, which is 66% brighter than the ones used in the previous version of the watch, and designed to provide at least ten years of the same high intensity of illumination under all circumstances.
The dial of the watch has also been rethought, introducing silver plating and a wave pattern that enhances readability. In addition, the hands have also been redesigned to ensure maximum visibility.
In addition, a new material has been introduced to equip the unidirectional rotating bezel, which has also been redesigned to provide a better grip: the Beyond Steel® insert, a special alloy heavier than gold and harder than diamond, perfect and unalterable even in the most extreme conditions.
Small aesthetic and functional touches that have the effect of making this timepiece more beautiful and elegant, ready to assist you in the most diverse conditions, from exploring a wreck to an important meeting in the office. Even if suddenly you experience a blackout!
The new Davosa Argonautic Lumis retains the automatic movement that has made it the choice of thousands of enthusiasts: the DAV3021 caliber, a caliber based on the reliable Sellita SW200-1 with around 40 hours of power reserve, protected by a screw-down case back that ensures the watch 300 meters of water resistance.
This splendid watch will be available from late 2022 in three different color variants: metal, with Beyond Steel® bezel insert, blue and black with ceramic insert, and featuring two different bracelets, a traditional three-order link one or a Milanese mesh for you to choose. Oh, and it also look fab in our choice of select NATO straps - check them!
The Davosa-USA.com website is NOT affiliated in any way with Audemars Piguet, Franck Muller USA, Inc. Richard Mille or Richemont Companies, Seiko, or any other brand which is not Davosa Swiss. Rolex is a registered trademark of Rolex USA. Davosa-USA website is not an authorized dealer, reseller, or distributor for Rolex and is in NO WAY affiliated with Rolex SA or Rolex USA or any other brand besides Davosa Swiss. |
Radium Girls - image from cnn.com
As early as the nineteenth century, some manufacturers had experimented with the use of bioluminescent substances. Still, the real breakthrough came in the early twentieth century with the discovery of radium by Pierre and Marie Curie. Radium is - obviously - a radioactive material, so it emits radiation that results, in the dark, in a characteristic greenish glow.
Radium also has a very long half-life, tens of thousands of years: this term indicates the period in which its radioactivity halves (and thus, the emitted glow does as well). Many watch manufacturers used it, and one in particular, Panerai, used its name to name a famous model, the Radiomir.
A WWII Panerai Radiomir - image from divighelmetitaly.com
This is the question often asked by lovers of vintage watches whose dials bear markers and hands covered with this material, and the answer is no, radium is not dangerous. The cases and panes of our watches are more than sufficient to absorb the harmful radiation coming from the material.
However, a different thing happened to the workers who applied it to the dials, such as the infamous "Radium girls." Radium is not dangerous in watches, but it is if it is breathed in or ingested. And the poor girls who did this work, unaware of the hazardous nature of the material, honed the tips of their brushes soaked in radium paint by carrying them in their mouths. With the results, you can easily imagine.
The Radium Girls phenomenon (from which a movie was also made) led the industry to look for less dangerous alternatives. However, the production of radium-illuminated watches continued until the late 1960s.
A Rolex Submariner tritium dial - image from chrono24.com
Around that time, manufacturers introduced a new material, namely tritium. Although radioactive, tritium is less dangerous than radium, and its half-life is much shorter: in fact, it is only 12 years. So if you see a watch with a dial where a "T" stands out, usually at six o'clock, you know that the lumen used is tritium-based.
And doing the math, you will understand why it is now depleted. And so it needs re-coating. But unfortunately, tritium was also considered dangerous, and the technique switched to another system based on a different technical principle, where there are no longer problems based on radioactivity. That is solar-based luminescence.
The new version of the lumen is no longer radioactive but based on the energy of the sun. The new substance used in the luminescent pigment, based on strontium aluminate, charges like a battery in the sun's rays and releases the stored energy when it gets dark. In fact, this solution had already been tested before radium was introduced, but the material used then (zinc oxide) had too weak a glow.
Over time, even this type of pigment (there are several, the best known of which is Superluminova) loses its effectiveness, generally after a decade or so, and you must apply a new layer to the dial, hands, and watch bezel. But since it is a harmless material, it is not a problem to reapply it periodically. Superluminova comes in many colors, often combined on dials to signal different information, but the "brightest" variant is one with a hue tending toward ivory.
Despite significant advances in this field, even the brightest SuperLuminova, which currently is the Super-LumiNova C3, cannot compete with older radium-based paints. But there is an interesting and perfectly safe solution based on nanotubes that contain tritium gas.
Davosa timepieces using tritium gas nanotubes - image from davosa-usa.com
An American company called Luminox has pioneered this new technology. It is possible to create tiny tubes made of borosilicate glass filled with tritium gas and sealed during production. These luminous elements are thus isolated and perfectly safe and can be easily mounted on watch hands and hour markers.
And these tritium watches have a more persistent luminosity than traditional lumens since it is based on a radioactive gas. In addition, they do not depend on the "charge" of the sun and last about twenty years, providing high brightness. It is a particular solution, not too widespread, but adopted on specific models of several houses, including Luminox, Ball, and Davosa.
As we said, the duration of modern watch lume depends on its kind: approximately, the average interval between re-luming, for SuperLuminova or similar compounds, is around ten years.
Tritium nanotube-based solutions should last longer, approximately 20 years, if we believe what the companies say. But nothing beats the old radium-painted dials, which should be glowing today as they were made almost one hundred years ago and will continue to shine brightly for the next few hundreds years. Too bad that radioactive compounds are so... radioactive!
Re-luming a watch dial - image from rwg.bz
If you have an older watch where the lume is starting to fade, your only option is to bring it to your trusted watchmaker for re-luming.
This is not an overly complicated process: the watchmaker disassembles the watch and its dial, then painstakingly removes the existing lume layer applied to the hands and indexes/numbers. Then, he repaints them again using a new layer of lume. While not overly complicated, this process is often tedious and requires excellent precision to avoid smudging, which would look sloppy when the lume activates.
The re-luming is usually done when bringing the watch for regular service, so its cost wouldn't be that high either. Indeed, during the average manual winding or automatic watch lifespan, re-luming may happen a few times.
Even if your watch did not bear lumen in the first place, you could definitely add it afterward, and also, if you possess some good manual dexterity, apply it yourself. However, it is advisable not to do that and leave this task to a professional. Moreover, many dress watches were not provided lumen by design, so adding it to them would impair their originality, and many watch lovers are purists in this matter.
Last, to be effective, a lume must be applied to markers/numbers on the dial and the hands - and many hand types are not designed for that. For example, while hands mounted on sports watches, like cathedral hands, can house a lot of lumen, the dauphine hands featured in many dress watches cannot: you'd have to change the hands, which would be a complicated proposition.
The evolution of watches also passes through the development of materials and technologies. In this sense, the research in lumens represents a fundamental part of military and sports watchmaking, especially as far as diver watches are concerned.
We do not know if and when research will bring us breakthroughs to improve nighttime luminosity, but we do know for sure that the future for our beloved watches looks very bright nonetheless.
The Davosa-USA.com website is NOT affiliated in any way with Audemars Piguet, Franck Muller USA, Inc. Richard Mille or Richemont Companies, Seiko, or any other brand which is not Davosa Swiss. Rolex is a registered trademark of Rolex USA. Davosa-USA website is not an authorized dealer, reseller, or distributor for Rolex and is in NO WAY affiliated with Rolex SA or Rolex USA or any other brand besides Davosa Swiss. |
There was an old rule that related the dial color of a watch to the shirt worn by its wearer. And although times have changed, this still holds true. As a result, there are two dominant colors among watches: the first is white, and the second is black.
White is traditionally used for elegant watches: not only is it the color of the enamel and natural porcelain, which were used in the dials of pocket watches from their origins, but it is also the color where there is more visibility for the hands and hour markers of the watch. Recall that in the category "white dials". more classic and traditional, we can equate all watches with light-colored dials, for example, metalized in silver, often with sunburst polishing effects.
In contrast, black is a recent achievement: the first watches with dark dials were created for use in military operations, where white would have been too conspicuous. In addition, black, with contrasting numerals or markers, is highly visible, especially in low light. This made it the color of choice for sports and diver watches.
In addition, the black dial has another valuable feature, especially for a field watch: if the glass gets scratched for some reason, the effect on dial legibility is less. This means that the most versatile watch face color is probably black.
While until the 1970s, watches with white dials were definitely the most popular, from that date onward, the huge increase in popularity of luxury sports watches relegated white to a supporting role. Nowadays, many watches, often diver-type like the Rolex Submariner, have black dials.
But amid this yin-yang struggle, there is always a third option: the colored dial. Watches with colored dials are less common than their black and white counterparts, but they make up a widespread population of sometimes very unusual colors.
Blue watches, such as the famous Patek Philippe Nautilus and Audemars Piguet Royal Oak, traditionally take the lion's share. Still, there is no shortage of lovely references in other colors, such as the green Rolex Submariner "Hulk" or bright orange, the signature color of Doxa diver watches.
Let us also remember that there are watches with multicolored dials or decorated with geometric motifs such as guilloche effects or multicolor designs, such as the beautiful cloisonné dials of the great Maisons such as Patek Philippe, and others that even have no dial (the so-called skeletonized watches), so we conclude that the variety of proposals in the field of dials is certainly not what is lacking.
So, if you are now asking yourself the fatidic "what color watch should i get "question, and need some help choosing, fear not: we have prepared a handy watch buying guide for you to consult.
At the very least, it would be helpful to own at least two watches of different colors and types in your arsenal, to be able to face any social occasion with serenity: a dress watch with a white dial and a sports watch with a black dial. According to even the most conservative label rules, this lineup allows you to adequately address 99 percent of the social occasions you might have the good fortune to attend.
So, the best watch colors for a limited collection are two. We recommend a dress watch with a white dial, and possibly, gold case and details and a fine leather strap. On the other hand, a sports watch such as a diver or pilot with a black or otherwise very dark dial and a metal or rubber/silicone bracelet/wristband. Remember to choose watch straps carefully and change them as much as you like, profiting from the modern quick-release springbars.
Image from realmenrealstyle.com
As we said before, an elegant occasion would call for an elegant watch, but we have seen that this rule is scarcely respected now. A good timepiece with a stainless steel case, leather strap, and dark or light dial can easily be paired with any outfit, from jeans and a polo shirt to a suit and tie for a social occasion in the city. You need to evaluate not so much the color of the dial as the color of the strap, which should go well with your clothing and accessories, as there isn't any universal answer to the "what color watch band goes with everything" question.
Kevin O'Leary with two watches - Image from watchuseek.com
For example, if you are wearing a brown belt and shoes, a brown leather strap in a similar color will be perfectly appropriate. Or, you can always follow the example of popular Shark Tank host Kevin O'Leary, who exclusively wears watches with bright red straps that match other accessories in his outfit.
Also, do not forget watch size. While most modern watches have a large size, smaller, more dressy timepieces are coming back in style again. Smaller watches place more attention to the color of the strap.
The white face watch is traditionally the most readable, elegant, and formal, but that doesn't mean you can't wear a white face watch with jeans.
However, as we said, it is a type of combination that suffers the most if there are scratches on the glass: in that case, the refraction of sunlight would cause unsightly shadows to be cast on the dial, making it difficult to read. This is the main reason why most sports watches display dark-colored dials.
A watch with a black, or otherwise dark, dial is easily paired with many outfits precisely because in this type of timepiece, what attracts attention is not so much the dial as the case and the bracelet or strap.
Therefore, we can safely assert that black face watches easily match with many social occasions and are more versatile than those with a brighter-colored dial. Still, everything always depends on the event, the watch, and your personality.
Blue face watches are one of the most popular choices in wristwatches as blue sits, perception-wise, in a middle ground between white and black, with an extensive and flexible range of use. The world's most famous luxury sports watches were launched with a blue dial, and that is saying something.
However, always using a watch with a blue dial is limiting: true collectors like to range in both the shape and color of their timepieces and blue is but one of several colors available for watch dials.
We cannot define something as "better" unless we refer to it as a relative term. And this seems to be the case for watches as well. We can say that white and black face watches have better readability than others. But to call them "better" in absolute terms is not something that does them justice.
So we can say that a watch with a white or black dial is a safe choice for all occasions: they are (more or less) watches that go with everything. Of course, it's hard to go wrong when wearing something classic, such as black or white - it's a rule that also applies to clothing.
But if you want to be memorable, choosing to lean toward a timepiece with a different color dial - or "creative" strap - could be the detail that makes all the difference in your outlook. Remember that straps are (usually) easily switchable, so you can use wristbands coming from third parties - but please, do not exaggerate!
One of the synonyms for the dial is, indeed, "face." And the face is one of the most noticeable aspects when the watch is worn. Wearing the right attire can mean the difference between making a great impression and being quickly forgotten, and the same applies to our watches as well.
Above all, we need to learn how to wear these different faces according to the occasion, so that those who meet us understand that that is our style: because a watch, and the great diversity of dials explains this very well, is much more than a tool for marking time.
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The Davosa-USA.com website is NOT affiliated in any way with Audemars Piguet, Franck Muller USA, Inc. Richard Mille or Richemont Companies, Seiko, or any other brand which is not Davosa Swiss. Rolex is a registered trademark of Rolex USA. Davosa-USA website is not an authorized dealer, reseller, or distributor for Rolex and is in NO WAY affiliated with Rolex SA or Rolex USA or any other brand besides Davosa Swiss. |
Unlike some other Maisons, we at Davosa like to introduce substantial novelties in our watches. Something that when our buyers see, they first go "wow" or something like that, and then they smile. Well, we like to know we can create that smile.
Although this new edition of the Davosa Argonautic shows lots of continuity with the past, some details have been revised to make the timepieces even more beautiful and comfortable on the wrist. And innovative, as you will see.
First, you can notice the new knurling design of the bezel, now fluted, for a better grip and even easier adjustment. In addition, a discerning eye may see that the hands have been redesigned in proportion and color, with the second hand contrasting in color, and fitted with Superluminova BGW09, to give depth and legibility to the dial. In addition, the hour markers, also coated with Superluminova, now have a brushed finish.
That green is the trend color of the year has not escaped anyone's notice, so the Argonautic range is enriched with a model made of this hue. The glossy green ceramic bezel contrasts nicely with the matt dial, with a striking effect that is enhanced by contrasting canary yellow details.
A great novelty is the introduction of a unique new material, called Beyond Steel®, used for the insert applied to the bezel of some models in the Argonautic line. This revolutionary metal has incredible characteristics.
It has a density similar to gold, is as hard as diamond, and has an extremely high melting point of 3.422 °C, making it superior to any other metal or alloy on the market. For the time being, this very exclusive material is reserved for the bezel insert, and makes it more technological and luxurious, giving the entire timepiece a more industrial and assertive character - but only time, and our efforts as an innovator, will tell how this very special material will affect watchmaking.
Although several details have changed, Davosa has retained several "strong points" of this magnificent timepiece, starting with the excellent DAV 3021 caliber, based on the Sellita SW200-1 movement and the water resistance, which remains 300 meters, as well as the manual helium escape valve.
The stainless steel case also retains its 42.5mm diameter, making it wearable, sturdy and perfectly sized for most wrists. In addition, the watch is available with different straps and bracelets to suit a wide variety of uses and situations.
The new version of Argonautic BG is available from the end of July 2022; it is available for pre-sale at a launch price that watch lovers will love.
The Davosa-USA.com website is NOT affiliated in any way with Audemars Piguet, Franck Muller USA, Inc. Richard Mille or Richemont Companies, Seiko, or any other brand which is not Davosa Swiss. Rolex is a registered trademark of Rolex USA. Davosa-USA website is not an authorized dealer, reseller, or distributor for Rolex and is in NO WAY affiliated with Rolex SA or Rolex USA or any other brand besides Davosa Swiss. |
Unfortunately, we no longer have the mechanisms, but we are left with the chronicles of their presence. Which tell us about how watches developed. And specifically about the first clocks.
For different reasons, mechanical clocks originated in Europe. We have records that extremely sophisticated water clocks were made in earlier times in China, but the technique of making mechanical timepieces never developed there. The first clocks arrived in the Celestial Empire much later, brought by Italian missionaries such as Matteo Ricci, in the early seventeenth century, and were the only object brought by the "white devils" that the Emperor found "interesting."
So, one of the earliest mechanical clocks we have a record of is one installed in Italy, in Milan, around 1350. But the earliest clock we have left dates 35 years later, and it is the clock in Salisbury Cathedral, England. It was a timepiece without a face and hands, which chimed the hours with the tolling of a bell and operated by gravity, employing two weights connected to two barrels used to wind the clock mechanism and energize the chiming movement.
Of course, these were big, static clocks since it would have been impossible to use gravity winding for transportable clocks: something else had to be devised. And this invention came about a hundred years later, precisely in Nuremberg, Germany.
By the early sixteenth century, metallurgy had already made several advances, and the development of lock technology had led blacksmiths specializing in this field to invent something revolutionary: the spring. A small sheet of tempered metal could be wound around itself and thus enclose energy, and this could be inserted into a complex mechanism and used as a power source to make it move.
It was this concept, the ancestor of the modern mainspring that we use today in every watch movement, that was developed by a master blacksmith in Nuremberg, known as Peter Henlein. Around 1505, Henlein was able to create mechanisms that could mark time by turning a single hand on a dial.
His clocks, which were more like knick-knacks that you could carry around, were generally secured to a chain hung around the neck, and came to be called "Pomander Eggs."
They were egg-shaped cases, with a metal lid that protected the hand (there were no watch crystals back then to protect the dial). Henlein built several of them and, more importantly, introduced the idea to the public so that many other lock smiths, attracted by the great profit they could make from these new objects, began to produce them. Watchmaking was officially born!
As we have said, traditionally, we point to Peter Henlein as the inventor of the first watch. However, we know for a fact that many other clocks were produced almost simultaneously in different places, even quite far from Nuremberg, which makes us think that Henlein was one of the first to give concrete form to these new objects, but that the technique and skills for making them were widespread among the lock makers of the time.
These early clocks were coarse, heavy, and horribly inaccurate, so much so that they sometimes had hours off the "correct" time, which was much more reliably calculated using sundials - and so had just the hour hand (the setting of the hour hand and the rewinging of the mainspring happened through the use of a little key - the watch crown, was introduced much later, around 1850).
However, the accuracy of clocks began to increase appreciably around 1650 when Hooke and Huygens succeeded in developing the clock's regulating organ, namely, the balance spring, starting the technological advancement that would lead to build the first accurate mechanical watches.
The direct evolution of the Pomander Egg led to the creation of the first pocket watches, which became dominant throughout the period from the 1600s until the end of the 1800s. The wristwatch, on the other hand, has a particular genesis and, in fact, derives from two very different inspirations.
Traditionally, it is said that the first wristwatch was a bracelet containing a watch movement that Patek Philippe created in 1868 for Countess Koscowicz of Hungary, but this is actually not true. The earliest wristwatch still in existence - not to mention, the famous Breguet No. 2639 timepiece created in 1810 by the French watchmaker for the Queen of Naples - is a still-existing jewelry watch from the early nineteenth century, designed by the crown jeweler of France, Nitot (now Maison Chaumet), for Her Majesty Empress Josephine, the wife of Napoleon I.
However, in all these cases, these timepieces were jewelry, where the typical function of the watch was really secondary. The first true wristwatches, on the other hand, were developed for military needs around 1880. Again, traditionally it is said that the first wristwatches were produced by Girard Perregaux for the German Kriegsmarine, but in reality, there is little evidence to support this suggestive hypothesis.
However, what is more convincing is the progressive and natural use of the wrist-bound pocket watch for military needs. Several photographs from this era show British officers showing pocket watches strapped to their wrists in a leather holder, called a wristlet. The reason was apparent: a timepiece worn on the wrist was much more practical, especially for a soldier than a watch that had to be taken out of a pocket!
Instead of carrying a pocket watch in a leather holder, someone thought of welding two fixed lugs to the sides of the watch case so that a simple leather strap secured by a buckle could be attached. In this way, you could wear the watch quickly and easily.
These modified pocket watches, called "trench watches," were the first wristwatches used mainly by the military for operational purposes. And while the earliest were modified pocket watches, over the years, case manufacturers began to produce cases on purpose, with wire lugs already inserted, to serve this particular and widespread market. As a note, the years before the outbreak of World War I saw many local wars, and the use of these "trench watches" spread everywhere.
Yet, these timepieces were not considered "dressy". They were true "tool watches" used for a specific purpose. No gentleman would ever stoop to wearing such a wristwatch during a formal, social occasion.
Until this social stigma toward wristwatches was overturned, and this time, thanks to a French-Brazilian collaboration.
The year was 1904. A wealthy socialite living in Paris, one Alberto de Santos Dumont, went to his friend and trusted jeweler, Louis Cartier. His request was unusual: he needed a watch that he could wear while flying. A strange request, but Santos Dumon was an aviation pioneer, the raging modern trend of those years. He had flown on air balloons, but he was working on his monoplane - and at the controls, he could hardly pull a watch out of his pocket.
Louis Cartier set to work, and a short time later, he delivered to Santos Dumont a square-shaped watch that would make history. And he named it Santos. The Santos - still very similar to the model of 1904 - is still in production today.
Santos Dumont immediately fell in love with it and took to wearing it everywhere during his social life. In doing so, he launched - as a true "influencer" ante litteram - the fashion for wristwatches. He was so effective that when Cartier created the Tank in 1917 and put it on sale, the entire production sold out in one morning.
From that moment onwards, wristwatches won people's hearts and wrists, relegating their forerunners, the pocket watches, to history.
The genesis of modern watches takes us through a fascinating historical journey that tells us about inventions, but more importantly, cultural evolution. And this depends not so much on technology but social developments.
Throughout history, watches have become more a phenomenon of costume than useful objects, and over the centuries, they have nevertheless always maintained this exceptional vocation that makes them more of a style-defining accessory than a mere tool that we use to check the time.
And it is perhaps for this reason that, despite all that has happened throughout their history, with their evolution to quartz watches in the Seventies and smartwatches in the Noughties, timepieces have never gone out of fashion and have always maintained their distinctive characteristic that makes them, in their way, eternal and irreplaceable.
The Davosa-USA.com website is NOT affiliated in any way with Audemars Piguet, Franck Muller USA, Inc. Richard Mille or Richemont Companies, Seiko, or any other brand which is not Davosa Swiss. Rolex is a registered trademark of Rolex USA. Davosa-USA website is not an authorized dealer, reseller, or distributor for Rolex and is in NO WAY affiliated with Rolex SA or Rolex USA or any other brand besides Davosa Swiss. |