The term "Swiss Made" has long been synonymous with precision, craftsmanship, and luxury in the world of horology. But what does this label truly signify? In this article, we delve deep into the significance, history, and stringent criteria that define the "Swiss Made" label on watches.

Historical Roots of Swiss Watchmaking

The Swiss watchmaking industry traces its roots back to the 16th century. The Protestant Reformation led to a ban on wearing jewelry, prompting goldsmiths and jewelers to pivot to watchmaking. This shift laid the foundation for Switzerland's dominance in the global watch market. Over the centuries, this initial pivot has evolved into a deep-seated tradition of precision and craftsmanship. Today, the Swiss watch industry stands as a testament to this rich history, with modern Swiss watches being a blend of age-old techniques and cutting-edge technology. The legacy of those early goldsmiths and jewelers is evident in every timepiece that carries the "Swiss Made" label, symbolizing a continuous journey of innovation and excellence from the 16th century to the present day.

Criteria for the Swiss Made Label

To carry the label "Swiss Made," a watch must meet specific criteria set by Swiss law. These criteria ensure that the watch is genuinely of Swiss origin and upholds the high standards associated with Swiss watchmaking. Here are the primary requirements for a watch to be labeled "Swiss Made":

  1. Movement Origin: The watch movement must be Swiss. This means that the movement has been assembled, started, adjusted, and controlled by the manufacturer in Switzerland.

  2. Movement Components: At least 60% of the movement's value must be of Swiss origin. This ensures that the core components contributing to the watch's value are genuinely Swiss.

  3. Technical Development: The watch and its movement must be developed in Switzerland. This criterion ensures that the innovation and technical prowess associated with Swiss watchmaking are preserved.

  4. Final Inspection: The final inspection of the watch must take place in Switzerland. This is to ensure that the finished product meets the rigorous quality standards of Swiss watchmaking.

  5. Assembly: The watch must be assembled in Switzerland. This ensures that the craftsmanship associated with Swiss watchmaking is applied to the final product.

It's worth noting that the "Swiss Made" label is protected by law and is a guarantee of origin, quality, and expertise. Any misuse of this label can lead to legal consequences.

Why the Swiss Made Label Matters

The "Swiss Made" label is not just a tag; it's a testament to quality. Here's why:

  • Precision: Swiss watches are renowned for their accuracy. The meticulous craftsmanship ensures that these timepieces are reliable.

  • Craftsmanship: Swiss watchmakers are trained for several years, mastering the art of watchmaking. Their expertise is evident in every watch that bears the Swiss Made label.

  • Innovation: Switzerland has been at the forefront of horological innovations. From pioneering the automatic movement to introducing water-resistant cases, Swiss watchmakers have consistently pushed the boundaries.

The Global Impact of Swiss Made Watches

Swiss watches are not just timekeeping instruments; they are status symbols. Owning a Swiss watch is often seen as a mark of distinction. The global luxury watch market is dominated by Swiss brands, and the "Swiss Made" label plays a pivotal role in this dominance.

Challenges and the Future of Swiss Made Watches

While the "Swiss Made" label is a mark of excellence, the Swiss watch industry faces challenges. The rise of smartwatches and the global economic downturn have impacted sales. However, the industry is adapting by integrating technology and focusing on sustainable practices.

Davosa - Swiss Made Watches

As of September 2023, Davosa watches proudly bear the SWISS MADE label, with 100% of our components crafted in Switzerland. The sole exception is our watch straps, which hail from Italy.

Davosa is a recognized member of the Federation of the Swiss Watch Industry -


The "Swiss Made" label on watches is a testament to centuries of craftsmanship, innovation, and precision. It's not just a label; it's a legacy. As the world of horology evolves, the significance of the "Swiss Made" label remains unwavering, symbolizing excellence in watchmaking.


September 19, 2023 — Ron M



Yes, our watches are fully Swiss made, except for our leather straps. Those are mostly made in Italy.

Alan Foster said:

You make excellent watches!😎

Jagdeep said:

Hi, I am looking to buy a new watch and came across your brand.

Kindly advise what percentage of your watches and components are Swiss made.

Typically, Swiss made means that at least 60% of the parts are Swiss Made.
(Excluding the strap)

What percentage of the components of your watches originate and are Swiss Made, please?

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