Story Time

How many times have we horology lovers looked at an advertisement for a watch in a magazine or website? We have often found ourselves appreciating the lines, design, and overall style, perhaps in the details of the photos.

And looking at these ads more carefully, we realize that the hands of the watches are invariably placed in a very precise position: ten past ten. So, where does this curious habit come from? Let's find out together, learning that clocks represent much more than a simple timepiece, even in this case, but they enter the depths of our psyche!

Many people who approach watchmaking start exclusively from a functional point of view: a watch is a mechanism that must indicate time accurately and reliably. But they ignore the fact that, in fact, throughout its history, watchmaking has been a hybrid art, where the technical precision of the object has gone hand in hand with artistic qualities. Are you ready to venture into this elusive and fascinating world?

In a world where we are witnessing almost daily stock market crashes, a dizzying growth of cryptocurrencies and NFT, the swinging prices of real estate and raw materials due to geopolitical events, it is pretty expected that the speculative frenzy would touch other fields as well.

And the world of watches represents a natural evolution, given that by now people are also "investing" in art, vintage cars and even barrels of whisky. So, let's see what is true and what is false about the much-hyped opportunities offered by investing in the magical world of timepieces.

When we talk about replicas, we enter a world that was once made of whispered exchanges of items in an out-of-the-way alley. Today, all of this happens in the light of day, through internet sites that sell copies of famous watches does not make this trade any less questionable. 

But beyond moral or legal judgments about the implications of buying a timepiece belonging to this category, here is a map to help you navigate more safely in this "sea" - exotic, unknown, and often dangerous for your wallet.

Who is that watchmaking enthusiast who has never been excited to watch a tourbillon in operation? A mesmerizing mechanism, which reveals all the technological mastery of the watchmakers of history who invented and developed this fascinating, and between us, wonderfully useless, object of desire, mounted in the most exclusive modern luxury timepieces. So let's examine its history and functionality, going back together to the time of Monsieur Breguet!

Quartz watches have been around since their launch in 1970 - and they were immensely successful, so much so that for a while, people thought that traditional mechanical watches might disappear altogether.

Luckily, it did not happen, but to tell you the truth, quartz watches have so many qualities: they're accurate, inexpensive, thin, and they work all the time. So, let's explore them together!

Watches is a topic that strangely divides people: with the introduction of the modern smartwatches, the world has separated in two halves, traditional watch-wearers, and prophets of doom, who are preaching that the end of horology – a field that has withstood 500 years of evolution – is near. 
We might be a bit partial in our position, but we feel that our analysis is backed by substantial figures that depict a different portrait of the business.