Story Time

The world is divided between watch enthusiasts and those who only use their watches to look at the time, especially recently, who have forgotten about timepieces and gone straight to their smartphones. But whichever category you belong to, you may have realized that watches generally cost money. And some, they cost a lot more than they really should! But this doesn't just apply to watches, but to so many other items where a successful brand is involved.

Whatever the case, let's start by finding out the motives why watches sometimes cost a lot. And you'll see that the reasons are many, and in some cases, they are less prominent than you expect.
Are you ready?

How many times have we horology lovers looked at an advertisement for a watch in a magazine or website? We have often found ourselves appreciating the lines, design, and overall style, perhaps in the details of the photos.

And looking at these ads more carefully, we realize that the hands of the watches are invariably placed in a very precise position: ten past ten. So, where does this curious habit come from? Let's find out together, learning that clocks represent much more than a simple timepiece, even in this case, but they enter the depths of our psyche!

Many people who approach watchmaking start exclusively from a functional point of view: a watch is a mechanism that must indicate time accurately and reliably. But they ignore the fact that, in fact, throughout its history, watchmaking has been a hybrid art, where the technical precision of the object has gone hand in hand with artistic qualities. Are you ready to venture into this elusive and fascinating world?

In a world where we are witnessing almost daily stock market crashes, a dizzying growth of cryptocurrencies and NFT, the swinging prices of real estate and raw materials due to geopolitical events, it is pretty expected that the speculative frenzy would touch other fields as well.

And the world of watches represents a natural evolution, given that by now people are also "investing" in art, vintage cars and even barrels of whisky. So, let's see what is true and what is false about the much-hyped opportunities offered by investing in the magical world of timepieces.